Dubai, United Arab Emirates, August 21, 2025: Life unfolds in distinct phases, marked by moments of newfound independence, the quiet joys of family, the excitement of new adventures, and the steady pursuit of goals. It’s a progression the same, yet somehow still unique, for everyone, and Ford has dedicated itself to crafting a “Vehicle for Every Lifestyle”.
More than just a collection of cars, trucks, and SUVs, Ford’s diverse lineup is a trusted companion that grows with its customers, from the very first newly licensed turn of the metaphorical key, to the most ambitious of adventure-seeking family expeditions.
A tale more than a century old—since the mass-produced, affordable Ford Model T revolutionized the auto industry—stretching from the tentative excitement of a young driver to the seasoned wisdom of the chief family adventurer, and at every significant milestone, a Ford stands ready to enhance each chapter.
The First Spark: Independence and Discovery
The journey often begins with that exhilarating taste of freedom; the open road beckoning, new horizons to explore. For the young driver, or the professional just starting their career, the desire for a vehicle that blends style, efficiency, and a touch of excitement is paramount.
Enter Ford Taurus. While it might seem a world away from the roaring engines of the performance division, the Taurus, in a range of trims—not to mention Hybrid—is a sophisticated and spacious full-size sedan, portrayed as the perfect choice for the young professional seeking refinement and comfort for their daily commute. Or indeed the budding family looking for a reliable and stylishly roomy first car; its quiet cabin and smooth ride providing a sanctuary from the bustling world, allowing for focused thought or relaxed conversation. No doubt a statement of emerging maturity, Taurus is that reliable partner needed for those early significant steps into adulthood.
But for some, the call of the open road is a symphony of horsepower and adrenaline, where the Ford Mustang is not just a car; it’s an icon, a declaration of passion. From the raw power of the Mustang GT 5.0 Fastback, with its formidable Coyote V8 and 10-speed automatic, or 6-speed manual, transmission, to the track-honed precision of the Mustang Dark Horse boasting a sport-tuned suspension, the Mustang embodies the spirit of youthful exuberance and unbridled performance.
Building Foundations: Family, Comfort, and Everyday Adventures
Life, though, progresses, and priorities shift. The focus moves from individual pursuits to shared experiences, from solo adventures to family road trips, and the need for space, versatility, and unwavering reliability becomes paramount. With that in mind, Ford’s comprehensive SUV and crossover lineup has been meticulously designed to meet evolving demands, offering comfort, safety, and the capability to handle the everyday and the extraordinary.
Starting with Ford Territory; a regional bestseller and the quintessential compact SUV for growing families and urban explorers. Its modern design, comfortable interior, and advanced technology make it an ideal daily driver, perfect for school runs, grocery trips, and weekend getaways, offering a blend of practicality and style.
With Territory Hybrid, launching imminently, Ford’s regional entry SUV is offering an even more fuel-efficient option, as well as the brand’s New Energy-backed electric boost to performance for power that belies its price point, and sustainable mobility without compromising on the features families love.
The rugged three-row Ford Everest SUV will appease the clans that crave an adventure beyond the paved path, though remain particularly fond of regular roads, too. Crafted for long journeys and challenging terrain, where families embrace the outdoors, robust off-road capability, comfort and safety, Everest promises that even the most ambitious family adventures will be tackled with confidence.
Growing families have expanding needs, where additional space and capability become dealbreakers. This is where the tried and trusted refreshed Ford Explorer enters the fray, as a family workhorse boasting seven-seats, multiple drive modes, and advanced tech upgrades; made for comfort and versatility for active lifestyles. Whether carpooling to football practice or embarking on a cross-country adventure, Explorer provides the space, safety, and technology to make every trip enjoyable. The ST trim, too, packing a 3.0L V6 twin-turbo EcoBoost, even offers a sporty edge for parents who still yearn for a spirited drive.
Embracing the Wild: Off-Road Prowess and Unbound Exploration
Life, of course, is not always about smooth roads and predictable paths. And as time passes, families so often grow—passion for off-road prowess, however, rarely wains. For many, the true adventure still begins where the well-worn road ends. Whether it’s conquering challenging trails, rolling up on isolated camping expeditions, or simply seeking the thrill of the untamed, Ford’s off-road vehicles are engineered to excel in the most demanding environments.
For big families on the biggest of adventures, the Expedition—which comes in Active, Platinum, Stealth, and Tremor trim—excels in hauling, offering up to 4,354 kgs of max towing capacity, Pro Trailer Hitch Assist™ and Pro Trailer Backup Assist™ simplify hitching and maneuvering trailers using cameras and radar, allowing the vehicle to steer and brake automatically. Whether moving gear, boats, or campers, the three-row full-size SUV Expedition is engineered to handle it all, both on- and off-road, with confidence and ease.
And at the peak of Expedition’s off-road prowess stands the Tremor, built for demanding terrain, boasting a Rock Crawl mode, an impressive 10.6″ ground clearance, and robust 33″ tires. It’s the ultimate family adventure vehicle, carrying the full team, and all their tackle, comfortably deep into the wilderness, with no destination considered out of reach.
When it comes to raw, unadulterated off-road performance, Ford’s pickup trucks reign supreme, where the Ranger’s high-performance Raptor, caters to off-road enthusiasts—,benefitting from Ford’s 3.0L twin-turbo V6 and off-road suspension, capable of dominating any terrain—and drivers who live for the thrill of the trail.
Similarly, the Ford F-150, available with a range of powerful engines including the 3.5L V6 turbo, hybrid V6, and 5.0L V8, offers best-in-class towing and unparalleled versatility. Its Tremor and Raptor variants take off-road capabilities to the pinnacle of performance, whether hauling heavy loads for work or embarking on an epic overland journey.
Ford’s apex off-roader, the Raptor R, is a cut above still, raising pulses to next-level trail conquering capability, equipped with a 5.2L Supercharged V8, cranking out 700 horsepower and 867 Nm of torque, primed to take on all terrains with exceptional off-road durability. It’s a purpose-built off-roading machine with hulking 37” all-terrain tires, upgraded shocks and suspension, better ground clearance, approach, departure, and breakover angles, and is designed to take adrenaline-seekers where there are no roads – and plenty of desert to explore.
And the light of the region’s Raptor roar doesn’t dim there, with the Middle East offering all three Raptor models; the last being midsize off-road SUV, Bronco, a legacy reborn, reintroduced after a quarter-of-a-century hiatus. Oozing off-road prowess, Raptor—be it Ranger, Bronco, or F-150—has become a brand within a brand, but has been informed by years of families feeding Ford with their desires for something extra special, and evolved from the Ford vehicles that don’t officially wear performance badge.
The Future Forward: Sustainable Mobility and Unwavering Purpose
As the world changes, so too much the automotive industry, and as Ford looks to the future, the Blue Oval brand is committed to sustainable mobility and meeting the evolving needs of its customers; reflected in its growing New Energy electrification strategy—plug-in hybrid, full hybrid, and fully electric.
The Ford Mustang Mach-E, launching in 2025, represents a bold step into the all-electric performance SUV segment, with an exhilarating acceleration of 0–100 km/h in 3.3 seconds for the GT trim, and impressive 450 km range, combining iconic Mustang spirit with zero-emission driving. And it will ensure that, alongside the hybrid Taurus, Territory, and F-150, Ford’s New Energy, too, can go through the same major milestones of life, from sedan, and entry level SUV, to a dominating truck lifestyle and performance-hungry exhilaration.
Ford: With You Every Step of the Way
From the first nervous parallel park to the triumphant arrival at a remote mountainside or deep desert campsite, Ford is right there, with a comprehensive model range suited to every stage of life, every passion, and every purpose, tailored to suit the unique terrain and families of all sizes.
For Ford Middle East and North Africa, the lineup truly embodies the promise of a “Vehicle for Every Lifestyle.” Whether a daily commuter, luxury-seeking household, off-road adventurer, dedicated tradesperson, or eco-minded innovator, there really is a Ford designed to empower each step on the journey of a lifetime.
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