TVS Motor Co, the latest legacy ICE three-wheeler OEM to enter the electric three-wheeler market in India, has achieved its first key sales milestone: 10,000 units. As per the latest retail sales data on the Vahan portal, the company has delivered a total of 10,044 units between January and August 2025, with sales increasing month on month (see eight-month data table below).
August’s 2,212 units are the highest monthly e-3W sales yet for TVS Motor and give it a 3.50% share of the 63,478 e-3Ws sold in India.
As the data table above depicts, sales have risen rapidly month on month – starting from 133 units in January and scaling a high of 2,212 units in August, which gives it a market share of 3.5% of the 63,478 e-3Ws sold in India last month.
TVS’ cumulative sales of 10,044 e-3Ws over the past eight months of CY2025 give it a 2% market share of the total 494,300 units sold and the No. 6 rank in a field of 600 players.
That’s creditable given that the company entered the three-wheeler e-mobility business only recently. The five OEMs ahead of TVS are longstanding market leader Mahindra Last Mile Mobility, Bajaj Auto, YC Electric, Saera Auto and Dilli Electric Vehicles.
TVS Motor Co’s vehicle of entry into the e-3W market was the King EV Max, whose styling is close to the petrol-engined TVS King. Powered by a 9.7 kWh lithium-ion LFP battery pack, it is claimed to deliver a travel range of 179km per charge and a top speed of 60kph.
The TVS King EV Max, which develops maximum power of 11 kW and 40 Nm of torque, has three riding modes with different top speed limits – Eco (40kph), City (50kph) and Power (60kph). As per the TVS King EV Max’s tech specs, 0-100% charging takes three-and-a-half hours while a 0-80% charge takes two hours and 15 minutes.
The TVS King EV Max also gets Bluetooth-enabled connected features which are similar to those on TVS’ two-wheelers and enable the user to access vehicle diagnostics, last parked location and call and message notifications which are conveyed via a negative LCD.
Interestingly, the King EV Max also has a water-wading capacity of up to 500mm. The TVS King EV Max is currently available in only a few states including Uttar Pradesh, Bihar, Jammu & Kashmir, Delhi and Bengal.
TVS has entered the e-3W cargo market with the King Kargo HD EV priced at Rs 385,000.
Plugging into the electric 3W cargo market
On August 21, TVS officially entered the growing electric three-wheeler cargo market with the TVS King Kargo HD EV priced at Rs 385,000 (ex-showroom Delhi). The King Kargo HD EV’s key highlights are a 6.6-feet loading deck with a low loading height of 703mm, top speed of 60kph, 3420mm turning radius, and a warranty of six years / 150,000km.
A full charge takes 3 hours and 10 minutes. TVS also claims the King Kargo HD EV is India’s first Bluetooth-enabled cargo three-wheeler and comes equipped with TVS SmartXonnect which offers 26 smart features.
In the first phase, the TVS King Kargo HD EV will be available across key markets including Delhi, NCR (Faridabad, Noida, Gurgaon, Ghaziabad), Rajasthan and Bengaluru.
Will TVS move higher up the e-3W ladder in the coming months? That remains to be seen, given the high level of competition from the market leader Mahindra & Mahindra and its immediate No. 2 rival Bajaj Auto. But TVS Motor Co’s top management is confident it has what it takes to be among the movers and shakers of the e-3W industry.
Speaking in an analyst call in early August after the company’s Q1 FY2026 results, K N Radhakrishan, director and CEO, TVS Motor Co, said: “The TVS King EV Max is doing extremely well. Customers are definitely liking it and the response is very positive. We’ll be scaling it further. The market is also doing well. It is growing very fast. I am pretty confident that we will reach a prominent place in this EV three-wheeler (business) this year.”
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