IFA, the European tech trade show equivalent to CES in the US, is just around the corner. Companies are gearing up to showcase their latest innovations, bringing us the latest product announcements, feature demonstrations, and design concepts that will shape future consumer tech releases.
IFA will open its doors between September 5th and 9th, but many of the biggest announcements will start dropping shortly before the show’s public opening. And, as always, The Verge will be covering all the latest news live from the IFA 2025 show floor in Berlin, providing you with our hands-on product experiences and first impressions of upcoming releases.
If previous years are any indication, we can expect to see a plethora of new smart home gadgets and AI-laden devices, including laptops, tablets, appliances, and even robots that will do your household chores for you — sometimes equipped with incredibly specialized features.
The Verge will be tracking all the biggest announcements on this page, so follow along with our coverage below to avoid missing out.
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Samsung: ‘we have mentioned AI 91 times today.’Hey, that’s our line! That saves us from counting while we follow Samsung’s IFA keynote, but Google probably still holds our record.
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Roborock is launching an updated Qrevo Curv robot vacuum that offers an impressive 25,000 Pa of suction power — topping the 18,500 Pa available with last year’s model. That’s not all that’s new with the Qrevo Curv 2 Pro, either, as the newly announced robovac comes with a dual-spinning mop system that automatically detaches before passing over carpets, helping to keep them dry.
And, at just 3.14 inches (7.98cm) thick, the Qrevo Curv 2 Pro shaves an entire inch off the 2024 model and can retract its LiDAR tower, allowing it to slip under furniture with low clearance. It does share some similarities with its predecessor, as it also features an “AdaptiLift Chassis” that enables the robovac to lift itself up and clean carpets up to 1.18 inches (3cm) thick.
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Samsung adds assistant features to its Vision AI tech.
The company started unifying its AI-powered TV features under the Vision AI branding this year, and now it’s introduced a “Vision AI Companion” to the mix. The Bixby-powered generative AI feature allows Samsung TV users to ask questions about anything on the screen, and can be accessed by pressing the AI button on the TV remote.
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Matter gets its moment at the Samsung press conference.Eve’s Tim Böth is on stage discussing how its smart home devices work with Samsung SmartThings via Matter. “Eve’s smart plugs capture energy efficiency data for SmartThings Energy, the motion sensors provide data to help SmartThings understand your daily routines,” he said. “Our products show how AI can fade into the background.”
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“Samsung AI Home is not a promise. It’s here.”
So said Samsung EVP Cheolgi Kim, in a not-so-subtle jab at Apple as he wrapped up a 20-minute presentation around how Samsung’s AI Home platform is a layer over all of Samsung’s products. From its watches and phones to its health and sleep tracking features, as well as its Samsung Food and SmartThings smart home platform, AI Home is “designed to make everyday living more convenient, efficient, healthy and safe,” says Kim. I’m still not clear on exactly how any of this will work, though.
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Aeotec announced its Smart Home Hub 2 at the IFA tech show this week, marking the end of an era. The hub, produced in partnership with Samsung, is the fourth generation to support the SmartThings home automation platform, and the first without a Z-Wave radio.
The Smart Home Hub 2 has twice the performance of its predecessor, according to a press release from Aeotec, and features upgraded hardware, USB expandability, and support for Bluetooth Low Energy, Zigbee, Thread, and Matter Controller capabilities for SmartThings. Aeotec says it’s built for local-first communications, allowing most automations to run on the hub, so they’ll keep working even if the internet is down. It’s slated to launch in Q4 of 2025.
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I’ve never been quite sure what to call the category Samsung’s Galaxy FE belongs to. Upper midrange? Midrange plus? Low flagship? Whatever we’re calling it, Samsung is bringing the concept back again this year in the Galaxy S25 FE, which continues to stand for Fan Edition. It’s still $650 like the S24 FE before it and still comes with a 6.7-inch screen, making it a big phone for the value-conscious buyer. Also new from Samsung today for big-screen fans: the Galaxy Tab S11 Ultra with a 14.6-inch screen, alongside the less-big Tab S11 with 11-inch screen. They’ll cost $1,199 and $799, respectively.
My colleague Dominic Preston got some hands-on time with all three devices, which are all thinner and lighter than the versions that preceded them. The S25 FE gets a slight battery boost — 4,700mAh to 4,900mAh — and an updated selfie camera, from 10 megapixels to 12 megapixels. The 8-megapixel 3x zoom is still a step behind the telephoto camera on the S25 and S25 Plus, but it’s there, at least. It’ll come with an Exynos 2400 chipset, 8GB of RAM, and 128GB or 256GB of storage.
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If you’ve been eagerly awaiting Samsung’s long-teased trifold phone or Project Moohan XR headset, the company’s IFA launches may feel a little prosaic: an affordable spinoff of its flagship phone line, and a pair of Android tablets. The Galaxy S25 FE and Tab S11 series may not be Samsung’s most exciting launches of the year, but they’re the bread-and-butter basics that will drive its sales figures more than an experimental foldable ever could.
The S25 FE phone is an especially modest update. Samsung has focused on making it thinner and lighter than the S24 FE — just 7.4mm thick and 190g in weight — but the design is otherwise strikingly similar. This is nowhere near as slender as the S25 Edge, but it’s pretty much the exact same size and weight as the Galaxy S25 Plus, which should help make the FE a more compelling option in the lineup.
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Anker’s portable Dolby Atmos audio.Anker calls its Soundcore Nebula X1 Pro the “world’s first mobile theater station with 4K laser projection and 7.1.4 spatial sound.” I call it impressive.
The Dolby Atmos-certified projector on wheels creates a 7.1.4 soundscape with 7 horizontal channels, 1 subwoofer, and 4 overhead height channels with the help of these wireless speakers that detach from the unit. I already loved the mobile projector this is built around, so I can’t wait for Jen and Jess to get a listen from Anker’s booth at IFA.
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Samsung’s IFA 2025 press conference is about to start.
Do I smell AI?
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Welcome to the construction zone.
Press day at IFA involves dodging speeding forklifts and navigating around ladders and construction boxes as we try and get a sneak peek at what the companies will be showing off as they set up their booths.
Here’s a few snaps from the smart home hall. Spot anything intriguing?
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Who needs legs? Eufy, Anker’s smart home brand, believes it has solved the problem of how a single robot vacuum can clean multiple floors in your home. Its new MarsWalker robot is equipped with four arms to carry a vacuum between levels, so you don’t have to lug it up the stairs yourself or buy a robot for each floor. However, you’ve now got two robots, so perhaps it’s not really solving that problem.
Equipped with a drive-track system, the MarsWalker acts like a stairlift for your robot vacuum. The vacuum docks in the MarsWalker, which carries it to the next floor using four independently controlled arms. From there, the vacuum exits to resume cleaning or head to its base station to wash its mop, empty its bin, or recharge.
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Eufy, Anker’s smart home brand, has announced a new outdoor security solution with a stationary 4K wide-angle camera that can spot intruders and then trigger a pair of 2K cameras to pan, tilt, and zoom in to get a closer look at their faces, even when they’re up to 164 feet away.
Priced at $299, the new Eufycam S4 includes a 5.5W solar panel that can fully charge the camera with an hour of direct sunlight, but features like 24/7 continuous recording are only available while it’s connected to a permanent power source. The S4 uses a combination of radar and a passive infrared sensor to detect motion, while four LED spotlights facilitate color night vision. Its 32GB of storage can be upgraded to 256GB with a microSD card or further expanded to up to 16TB with Anker’s HomeBase S380 accessory.
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Anker is the latest company to announce an AI-powered voice recorder designed to transcribe, summarize, and highlight important moments from a conversation or meeting. Its functionality is similar to what’s offered by devices like the Bee or Plaud NotePin, but the Soundcore Work manages to further shrink the hardware down to an even smaller coin-sized wearable.
Launching in September with a wider global rollout expected later this year, the Work measures just 0.91 inches across — and while that’s less than the diameter of a quarter, the recorder is actually a bit thicker than a coin. It’s priced at $99.99, which includes “basic services,” but Anker will also be offering a $15.99 per month subscription that includes additional features not yet revealed.
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Just one week after EcoFlow launched the fastest 99Wh power bank yet, Anker is firing back at IFA 2025 with a souped-up portable battery of its own. Anker’s Prime Power Bank (26k, 300W) supports 250W of input, or up to 300W of output to charge multiple devices simultaneously, making it a decent runner-up. It arrives alongside a revamped Prime series of devices that includes a Qi2 25W charging station, a small but powerful GaN wall charger, and a 14-in-1 docking station that supports up to three displays.
Anker’s Prime Power Bank (26k, 300W) holds an airline-friendly capacity of 26,250mAh (99.75Wh at 3.8V). It features two bidirectional USB-C ports capable of 140W each, in addition to a 22.5W USB-A jack. The total output is 300W, which is enough to charge two power-hungry laptops and a phone simultaneously. Unfortunately, it lacks the “find device” feature from earlier Prime power banks.
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Anker took its portable and incredibly bright Nebula X1 projector and jammed it into a 30 x 17 x 13.5-inch box with a 160W subwoofer to create the Soundcore Nebula X1 Pro. The resulting Google TV party projector — announced at IFA 2025 — weighs 72.4 pounds, so Anker also gave it a retractable handle and wheels to keep it mobile.
The sub — which produces “chest thumping base,” according to Anker — is configured to float inside the assembly to avoid rattling the 4K image. A pair of 80W soundbar speakers fold out on the left and right sides and can be detached to optimize placement at the front of the room, with a pair of 40W wireless satellites for the rear channels, as well. There is a promise of 7.1.4 surround sound, including support for Dolby Atmos, which would be a first for a portable projector. But good luck on deciphering those upward firing channels when using the X1 Pro outdoors. You can also put the X1 Pro into Bluetooth speaker mode when music is the only entertainment required.
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Aqara’s at IFA in Berlin where it just announced a slew of new smart home products, highlighted by a new wired doorbell camera, a video recording hub for Aqara cameras, and the company’s first battery-powered camera for outdoor use.
The new Doorbell Camera G400 is only available for wired installations, and works with Apple’s HomeKit Secure Video for secure cloud-based recordings and facial recognition. The 2k sensor promises 165-degree “head-to-toe” video capture, alongside motion, package, vehicle, animal, and person detection. It can be powered by a PoE cable or traditional low voltage power supply.
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Belkin is launching four new affordable earbuds, including a wired option that provides active noise cancellation (ANC) for users who don’t want to worry about battery life. The SoundForm USB-C Wired Earbuds with ANC will be available sometime in October for $34.99, according to Belkin’s press release, and come in white or black.
They feature a 4-foot-long cable with a built-in microphone and volume adjuster toggle, and carry an IPX5 rating — meaning the earbuds can survive being splashed with water. The cable is flat to help prevent tangles. They provide 12mm audio drivers and three equalizer presets to adjust the listening experience. Belkin’s wired SoundForm earbuds draw power for the ANC feature from whatever device it’s connected to.
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The sun is shining in Berlin.
We’re here on the first day of the IFA 2025 tech show. It’s hot, sunny, and time for tech! We’ll be posting from the show floor all week, so stay tuned.
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Smart lighting company Philips Hue debuted a bunch of new products this week at the IFA tech show in Berlin, Germany, and most of them are available now. The launch, which is the biggest in the company’s history, includes cheaper smart lights, a new bridge for its Zigbee ecosystem, a redesigned line of light strips, and new software features and connectivity capabilities. Hue also introduced its first video doorbell and an upgraded camera to its Hue Secure line.
The Hue Bridge Pro ($89.99 / €89.99) is a total redesign of the ecosystem’s central hub and the first upgrade to Hue’s bridge in 10 years. It connects to Hue’s Zigbee bulbs and accessories to add features like lighting scenes, dynamic effects, schedules, and out-of-home control. Sporting a new black look, it has a faster processor, more memory, and increased capacity. Designed to appeal to Hue super-users, it can connect 150 lights and 50 accessories (a soft limit) — that’s three times the capacity of the V2 bridge, which is not being retired.
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After a Philips Hue app update leaked a new Hue video doorbell in March, parent company Signify is making it official this week. The $169 Hue Secure video doorbell is arriving in October to complement Hue’s other Secure indoor and outdoor camera offerings.
The Hue Secure video doorbell looks much like any other smart doorbell on the market, with a candy bar shape and a large button for visitors to activate. It’s a wired doorbell, so you’ll need power at the front of your house instead of relying on an easier battery-powered doorbell installation.
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Hue is teaming up with Sonos to let you control your smart lights using its built-in voice assistant. As rumored, the new function, which launched at IFA 2025 this week, lets you turn your Hue lights on, off, and dim them, as well as control scenes, simply by asking your speaker. The controller processes everything locally, so it should result in faster response times than cloud-based solutions used by most voice assistants.
This is the first use case outside of music for the Sonos voice assistant, but it’s just the beginning of the Hue-Sonos integration. George Yianni, CTO and founder of Philips Hue, says they have bigger plans for the future. “There’s a lot of crossover in our customer bases and we have a roadmap of use cases planned,” he says. “Think lights that support the mood that you want to create when you’re playing music, or music that can help enhance the scenes that you’re recalling on the lighting side.”
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Philips Hue has announced that its smart light bulbs — both new and existing models — are being upgraded to feature built-in motion sensing. The new feature, called Hue MotionAware, uses radio-frequency (RF) sensing to detect changes in the Zigbee signal between bulbs, allowing them to respond to movement without the need for separate motion sensors.
It’s a major upgrade for Hue users, introducing a powerful new capability to existing hardware at no extra cost — though to activate the feature, you will need Hue’s new Bridge Pro ($90), which also launched this week at the IFA 2025 tech show. According to Signify, Hue’s parent company, MotionAware will work with all its mains-powered bulbs and fixtures manufactured after 2014, covering 95 percent of its install base.
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Philips Hue has announced the biggest revamp of its smart lighting line in years, introducing lower-cost lights, support for Matter over Thread, and a new generation of brighter light strips. The update includes the launch of a new Essentials line, motion-sensing technology across all Hue lights, and what the company calls the “brightest and best light strip money can buy.”
Philips Hue is well known for high-quality smart lights that are super expensive but super reliable, thanks to its mature Zigbee network. Now, the Dutch lighting company, owned by Signify, is looking to more directly compete with its increasing number of budget rivals, such as Govee and Tapo, as well as mid-tier competition from Nanoleaf, Lifx, and even sister company Wiz.
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Aukey has announced a new modular charging solution called the MagFusion Ark. It combines a base station featuring up to three Qi2.2 charging pads with spherical power banks that each have their own Qi2.2-compatible pads. The spheres support passthrough charging and can wirelessly charge another device while they’re on the base station, but they can also be removed and used as standalone wireless chargers powered by either their 6,700mAh battery or a USB-C port.
Pricing will be announced closer to the MagFusion Ark’s release in Q1 of 2026, but it will be available in three different configurations: a bundle that includes a base with three pads and three spheres, as well as one- and two-pad bases with the spheres sold separately. The Ark is entirely Qi2.2-compatible, and both the base and spheres will wirelessly charge Qi2.2 devices at rates up to 25W.