MILAN, Sept. 11, 2025 /PRNewswire/ — Boggi Milano, the iconic Italian menswear brand, has gone live with 140 stores across eight countries in just two months, powered by XY Retail’s enterprise platform. This marked a record-breaking rollout in luxury retail.
Founded in 1939, Boggi Milano has been a well-established name in Italian luxury retail for decades. In recent years, the company has been working to expand its footprint globally and now operates 240 stores in 61 countries as it continues to grow.
The latest rollout includes flagship locations in Milan’s San Babila district and New York City, and spans markets like France, Italy, and the U.S. All stores went live before Black Friday 2024 and are fully fiscally compliant.
This acceleration supports Boggi Milano’s strategy to scale globally while delivering a mobile-first, modern in-store experience to meet evolving customer expectations.
Key Highlights:
Point-of-Sale (POS), Order Management System (OMS) and Mobile POS deployed across 140 stores
RFID integrated with Temera for real-time inventory visibility
Customer device ID-based fraud prevention
Launched a special tailoring app for bespoke garment services
Android + iOS app support
Pay-by-link and flexible checkout options
Boggi Milano processed 334 orders in just a few hours at the Saint-Tropez La Braderie event, a major annual shopping festival
“This wasn’t just an IT rollout. It was a transformation of our entire retail ecosystem,” said Marco Benasedo, CIO, Boggi Milano. “XY Retail gave us the speed, scale, and flexibility to meet customer expectations and expand globally.”
With XY Retail’s cloud-native, API-first architecture, Boggi Milano now runs a fully integrated retail stack across physical and digital touchpoints engineered for global scale and agility.
“Boggi Milano didn’t compromise,” said Susan Jeffers, CEO, XY Retail. “They demanded speed, elegance, and trust – and they got it.”
This rollout sets a new benchmark for retail transformation, blending luxury experience with execution speed and operational precision.
About Boggi MilanoEstablished in 1939, Boggi Milano is a leading Italian menswear brand with a global presence and a commitment to style, innovation, and quality craftsmanship.
About XY RetailXY Retail powers unified commerce for global brands via a modern POS, OMS, and clienteling platform. Built for speed, scale, and enterprise agility. https://www.xyretail.com/
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