BMW Group unveiled significant leadership changes across its Sales and Finance divisions today, with three senior executives taking on new roles as part of a strategic organizational restructure.
Jean-Philippe Parain, currently leading the Sales Region Asia-Pacific, Eastern Europe, Middle East and Africa, will assume responsibility for the MINI brand beginning October 1, 2025. Parain brings nearly three decades of experience with BMW Group, having joined the company in 1997 at BMW France’s marketing department.
The executive has previously served as President and CEO of BMW Group Belux, Head of MINI Europe, and Head of Sales Region Europe. Under his current leadership, the Asia-Pacific, Eastern Europe, Middle East and Africa region achieved strong growth and reached segment leadership for both BMW and MINI premium brands.
Stefan Richmann, who currently heads the MINI brand, will transition to become Head of Treasury and Investor Relations for BMW Group, also effective October 1. During his tenure leading MINI, the brand experienced approximately 25% sales growth through August 2025 compared to the previous year, with particular strength in all-electric MINI models.
Richmann began his BMW Group career in 1997 and has held various managerial positions throughout the organization. His experience includes serving as CFO of BMW Spain from 2008, followed by roles in Finance and Controlling at BMW Group headquarters in Munich. He later served as CFO of BMW North America and Head of BMW Financial Services America before leading Corporate Strategy in April 2022 and taking over MINI in 2024.
Ritu Chandy, currently Head of BMW Group Treasury, will succeed Parain as Head of Sales Region Asia-Pacific, Eastern Europe, Middle East and Africa. Chandy started her BMW Group career in 2001 at BMW Australia and has held senior management roles across the company’s global operations.
Her background includes positions as CFO for BMW Group Financial Services of North America and CEO of BMW Group Financial Services Asia-Pacific Region before moving to Munich in April 2022 for her current Treasury role. In her Treasury position, Chandy has been recognized for driving improvements in capital market interaction and earning respect from financial market stakeholders.
“We are convinced that Jean-Philippe Parain, with his leadership experience and sales expertise, will help MINI build on the strong foundation of the new model family,” said Jochen Goller, Member of the Board of Management of BMW AG, responsible for Customer, Brands and Sales.
Walter Mertl, Member of the Board of Management responsible for Finance, praised both Richmann’s performance with MINI and Chandy’s contributions to Treasury operations. “Stefan Richmann has done an outstanding job in steering the MINI brand into the future,” Mertl said, while noting Chandy’s success in strengthening BMW Group’s reputation in financial markets.
The leadership changes reflect BMW Group’s continued focus on leveraging executive expertise across different divisions while maintaining growth momentum in key markets and brand segments. All three appointments take effect simultaneously on October 1, 2025.
BMW Group, which encompasses the BMW, MINI, Rolls-Royce and BMW Motorrad brands, sold 2.45 million passenger vehicles and more than 210,000 motorcycles worldwide in 2024, generating revenues of €142.4 billion.