Amazon’s Prime Big Deal Days sale returns in just a few weeks on Oct. 7-8. The sale, more popularly known as October Prime Day, is one of the first to kick off the holiday shopping season. You’re sure to see discounts on plenty of items, including dozens of gadgets and trinkets that won’t break the bank.
Also: The best early Prime Day deals
I cover deals 24/7, and I know a thing or two about finding the best offers to share with you. Amazon and competing retailers tend to inflate prices to make deals and discounts look greater than they are. That’s why I’ve vetted and curated these deals, featuring ZDNET-tested and recommended products, plus some of my own personal selections you can’t find anywhere else. Here are my favorite picks for the best budget-friendly early October Prime Day deals — primarily under $25.
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Best deals under $25 for Prime Day 2025
- Current price: $21
- Original price: $27
Our expert says this is great for Android and Apple users alike and is a slimmer dupe of Apple’s AirTag.
- Current price: $20
- Original price: $28
AirTags aren’t your only option for Bluetooth tracking.
- Current price: $25
- Original price: $35
Simplify your streaming with this Amazon Fire TV Stick for 29% off.
- Current price: $24
- Original price: $30
Anker’s Nano Power Bank features a foldable USB-C and a small form factor that’s perfect for those on the go.
- Current price: $12
- Original price: $15
Extend the range of your Wi-Fi without breaking the bank.
- Current price: $17
- Original pirce: $23
Now is a great time to nab a new USB-C cable and block for under $25.
- Current price: $7
- Original price: $10
I’ve been using these earbuds since college, and they’re still my go-to pick for no fuss audio.
- Current price: $21
- Original price: $28
Did you know you can drown out the noise for under $25? ZDNET reviewer Nina Raemont has tested other Loop earplug products and remains impressed with them.
More October Prime Day deals under $25
- Pure Enrichment XL Heating Pad: $31 (save $7 with coupon): This is over $25, but it’s a solid, oversized heating pad. I bought this last year during October Prime Day, and it’s held up great.
- Dreamegg Portable Sound Machine: $18 (save $14): This sound machine has over 21 sounds and is perfect for at home or on-the-go.
- Soundcore Select 4 Go Bluetooth Speaker: $23 (save $12): This portable speaker features 20 hours of playtime and is great for outdoors, travel, and more.
- LC-Dolida Wireless CarPlay Adapter: $20 (save $20): Bring wireless play to any vehicle with this auto adapter for over half off.
- Citymore Bluetooth Wallet Tracker Card: $15 (save $15): This wallet tracker card is thin enough to slide into your wallet to add bluetooth tracking like an AirTag. Plus, it’s half off.
- Cable Management Box Kit: $21 (save $4): I personally recommend this affordable cable management box for storing unsightly cords and keeping them contained. I have one under my desk and it’s helped keep my curious cat out of the cables, too.
- Travel Inspiria Luggage Scale: $9 (save $4): This luggage tag is one of Amazon’s best sellers, and it’s under $10 now.
- AirPods Cleaner Tool: $7 (save $6): This is the only tool I use to clean my AirPods Pro 2 earbuds, and it’s super compact, too.
- GhostCover Keyboard Protector for MacBooks: $12: I should’ve had this on my MacBook Pro keyboard from the start because it keeps fingerprint oil off my keys and is easy to clean.
- Kindle Remote Control: $10 (save $3): Expert Maria Diaz loves this page turner for her Kindle.
- Tapo TP-Link Indoor Camera: $19 (save $6): Keep a watchful eye on a furry friend or your home with this affordable camera.
When is October Prime Day 2025?
October Prime Day returns on Tuesday, Oct. 7, through Wednesday, Oct. 8.
Are deals really cheaper on Prime Day?
The legitimacy of Prime Day is a hotly debated topic every year. Basically, Prime Day does have some legit deals, usually on flagship Amazon products like Fire TVs, Echo devices, Kindles, and more. However, the best way to ensure you’re getting an actually deal is to prepare to shop for offers and use price tracking tools to make sure you don’t fall victim to brands marking up items to “discount” them later.
Luckily, these offers are all under $25, so they won’t be breaking the bank — even if they do end up being an impulse purchase or sweet treat (I’m not judging).
How did we choose these October Prime Day deals?
ZDNET only writes about deals we want to buy — devices and products we desire, need, or would recommend. Our experts looked for deals that were at least 20% off (or are hardly ever on sale), using established price comparison tools and trackers to determine whether the deal is actually on sale and how frequently it drops.
We also looked over customer reviews to find out what matters to real people who already own and use the deals we’re recommending. Our recommendations may also be based on our own testing — in addition to extensive research and comparison shopping. The goal is to deliver the most accurate advice to help you shop smarter.
What are the best early Prime Day deals?
ZDNET’s experts have been searching through early Prime Day and other sales to find the best discounts by category. These are the best deals live now:
And the best deals from other retailers: