TVS Motor Company has announced GST benefits of up to ₹9,600 on its motorcycle range under the “GST Benefit Bonanza” campaign. The benefits are being offered through reduced ex-showroom prices across the company’s two-wheeler portfolio.
The price reductions vary across different models in TVS’s lineup. The TVS NTORQ 150 receives the highest GST benefit of ₹9,600, with its ex-showroom price reduced from ₹1,19,000 to ₹1,09,400. The TVS StarCity offers a benefit of ₹8,564, bringing its price down from ₹78,586 to ₹72,200.
Other models receiving significant benefits include the TVS NTORQ 125 with a ₹7,242 reduction, the TVS Raider with ₹7,125 savings, and the TVS Jupiter 125 offering ₹6,795 in benefits. Entry-level models such as the TVS XL 100 provide ₹3,854 in savings, while the TVS Radeon and TVS Sport both offer ₹4,850 in price reductions.
Model-Specific Pricing
The updated pricing structure covers both scooters and motorcycles in TVS’s range. In the scooter segment, the Jupiter 110 is now priced at ₹72,400, down from ₹78,881, while the Jupiter 125 is available at ₹75,600 compared to its previous price of ₹82,395. The NTORQ series, popular among urban consumers, sees the 125cc variant priced at ₹80,900 and the 150cc version at ₹1,09,400.
In the motorcycle category, commuter-focused models like the Radeon and Sport are both now priced at ₹55,100, down from ₹59,950 each. The performance-oriented Raider is available at ₹80,500, reduced from ₹87,625, while the Zest is priced at ₹70,600, down from ₹76,891.
Market Context
The price adjustments come amid broader discussions about GST rates on two-wheelers in the Indian market. Two-wheeler manufacturers have been exploring various pricing strategies to maintain competitiveness while managing cost pressures from raw materials and regulatory compliance.
The campaign targets various customer segments across TVS’s product portfolio, from entry-level commuter motorcycles to premium scooters designed for urban mobility. The pricing adjustments are currently being implemented across TVS dealerships, with the company encouraging customers to make immediate purchases to avail of the benefits.
The promotional campaign includes a call-to-action for immediate bookings, suggesting the benefits may be available for a limited period. Customers are advised to verify final pricing and availability at their nearest TVS dealership, as prices may vary by location and specific variant configurations.