BMW Group India has seen a sharp rise in electric vehicle demand this year, delivering 2,509 electric BMWs and MINIs between January and September, a 246% year-on-year increase. Electric models now account for 21% of the company’s total sales, marking a significant shift in its portfolio. The BMW iX1 led the line-up, followed by the flagship i7.
“Till now we have sold about 5,000 EVs out of which 2,500 are only in this year. Probably we are one of the highest in terms of BEV’s contribution to overall sales in the four-wheeler industry. And I think we probably would be the only one who would hit a 30% mark by 2027, which the government of India was targeting by 2030,” Hardeep Singh Brar, President and CEO, BMW Group India told Autocar Professional.
Brar added that this achievement would make BMW Group India a standout in the market. “The company’s performance is rooted in a solid strategy that balances product innovation, consumer-centric design, and a diverse portfolio. The economy base has been part of our strategy. So, this is contributing almost 50% to our overall sales. And of course, like most of the players, SUVs are the ones which are fueling the growth,” he said.
What’s fueling the EV momentum
Brar attributes BMW Group India’s accelerating EV growth to three main factors: range, space, and pricing. “So we have two major factors fueling the EV growth. One, of course, our electric vehicle gives off very, very strong range, which is what the customer is really anxious about. So if you’re getting a range of about 500, that takes care of a lot of consumer anxiety. Number two, in terms of space, our IX1, which is close to Rs 50 lakhs mark, is a long wheelbase, which gives extra space to the consumer,” he explained.
He added that this combination of range and comfort, paired with a competitive entry point, is resonating strongly with buyers. “And that is what customer is really loving, that he’s getting a space, he’s getting a good range. And at a price point, which is very attractive, close to Rs 50 lakhs. I think none of the luxury EVs are starting at Rs 50 lakhs. Even some of the mass market EVs are very, very close to this price point,” he said.
He added that this special pricing for the India market is also really helping the company in terms of overall volumes. With a clear vision to reach 30% EV penetration by 2027, BMW Group India is not only outpacing its luxury peers but also contributing meaningfully to India’s broader EV transition. As the company builds on its strong foundation of innovation, customer trust, and localized strategy, it is well-positioned to lead the next phase of premium electric mobility in the country, according to Brar.