Chengdu/Munich. On 1 November, the PUMA x BMW M Motorsport Art Car Capsule Collection by Cao Fei was officially unveiled at the M Festival at Chengdu Tianfu International Raceway (China). The Chinese multimedia artist designed BMW Art Car #18, which debuted in 2017, on the basis of a BMW M6 GT3. By presenting the first digital Art Car, Cao Fei took the series into the 21st century. Physical and virtual elements combine to form a parallel, transmedia world that can only be fully experienced through augmented reality (AR) and film. In this way, Cao Fei mirrors the rapid pace of technological change in China, building a bridge between tradition and the future. Accordingly, the new BMW Lifestyle collection presents itself as a capsule of wearable art, reimagined with many new tech-inspired details, AR-style graphics, and glow-in-the-dark design elements.
The M Festival in Chengdu in early November brought together thousands of BMW M enthusiasts. It celebrated the brand’s motorsport tradition, and its high-performance models. A highlight of the event was the keynote session with Chinese artist Cao Fei. She provided insights into the creation of BMW Art Car #18, which she designed to connect the real and digital worlds. And Cao Fei herself explained how, in collaboration with PUMA, this concept was turned into a physical BMW Lifestyle collection.
Glow-in-the-dark elements as an exclusive visual feature.
The exclusive PUMA x BMW M Motorsport Art Car Capsule Collection by Cao Fei comprises five pieces. They all represent different aspects of the Art Car #18 design. To reflect the project’s connection to the digital world, selected details feature glow-in-the-dark elements. These add another visual highlight to the collection, which is now available worldwide, including at the BMW Lifestyle Shop.
Puma BMW M Motorsport Cao Fei Cap – 50.00 euros
Puma BMW M Motorsport Cao Fei T-Shirt – 65.00 euros
Puma BMW M Motorsport Cao Fei Hoodie – 110.00 euros
Puma BMW M Motorsport Cao Fei Shoes – 140.00 euros
Puma BMW M Motorsport Cao Fei Jacket – 250.00 euros