True, Hackett left the company in late 2020, before this trio was murdered. But thanks to his ‘we’re a truck company’ edict, he has to accept most of the blame for the death of these cars, two of which (the Fiesta and Focus) are as relevant as the still strong-selling VW Polo and Golf. What’s next to go? The Puma? We need a yes or no from the company.
The murder of the Mondeo and Fiesta was one of the main reasons why Ford lost its number one status in the UK sales league. Now that the Focus has gone, the company is in danger of selling even fewer cars – especially as the customers who used to buy them can still get their Mondeo, Fiesta and Focus-type models from other brands.
We were promised an update on Ford’s passenger car business this month, but alas, that now appears to have been pushed back into 2026. How much longer can the company wait before either hedging its bets on trucks and commercial vehicles, or going all-in on electric cars? I doubt we’ll see the return of small cars like the Fiesta – although, as we found out at China’s Shanghai Auto Show in April, tech tie-ups with automotive giants such as Volkswagen aren’t out of the question.
There’s a danger Ford is shooting itself in both feet here. Current sales figures prove it. As does the mass defection of once-loyal Mondeo, Fiesta and Focus customers to rival brands. Uncle Henry – the ultimate car guy – must be turning in his grave.
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