The French automaker will provide the platform for two new Ford-branded EVs set to arrive in 2028.
The French automaker will provide the platform for two new Ford-branded EVs set to arrive in 2028.
is transportation editor with 10+ years of experience who covers EVs, public transportation, and aviation. His work has appeared in The New York Daily News and City & State.
Ford is teaming up with France’s Renault to design and produce affordable electric vehicles for the European market, with the goal of turning around the Blue Oval’s struggling business on the continent. The move comes as cheap Chinese-made EVs have flooded Europe, snatching away market share from long-established players.
Ford will use Renault’s Ampere platform to underpin two Ford-branded EVs, which are scheduled to arrive in showrooms by 2028. These will be smaller EVs, most likely city cars, to help fill a gap in Ford’s lineup in Europe. The American automaker will take the lead on design and driving dynamics “to ensure these vehicles are distinctly Ford,” the automaker said in a release. The two companies will also work together on developing commercial vans.
“Our plan is about unleashing the Blue Oval,” said Ford Europe President Jim Baumbick said in a statement. “We are leveraging strategic partnerships to ensure competitiveness, but we are obsessing over the product. These will be fun-to-drive, fully connected vehicles that stand out from the crowd.”
The deal will be similar to the one Ford struck with Volkswagen in 2019 that ultimately lead to the production of the electric Explorer and Capri.
Ford’s business in Europe has faced significant shortfalls in recent years, with declining sales and shrinking market share. The company laid off 4,000 workers in November 2024, and then another 1,000 last September. Ford recently introduced the small, sporty Puma Gen-E to help lift its sagging fortunes.
Ford hasn’t minced words about its chances in Europe, with the company’s CEO Jim Farley telling reporters that it was “a fight for our lives in our industry,” according to Reuters.