Anurag Mehrotra discusses cost reduction, manufacturing scale, localization strategies, and the shifting economics that will determine which automakers lead India’s electric vehicle transition.
In this in-depth conversation with Anurag Mehrotra, Managing Director, JSW MG Motor India, we unpack what it will take to make electric vehicles profitable and scalable in the Indian market.
Mehrotra explains how declining EV costs are pushing adoption beyond tier-1 cities, why localisation and in-house battery assembly are critical to achieving sustainable margins, and how JSW MG’s Halol manufacturing plant is gearing up to scale from 70,000 units to a 100,000-unit capacity with more products on the way.
The discussion also explores how global parent backing and shared capabilities are reshaping EV economics in India — and why scale, not demand, will decide the next phase of EV leadership.
Video: