Hyundai Motor India Limited concluded its ‘Test Driven By 100’ campaign on December 19, 2025, after a 100-day road test that covered more than 15,000 kilometers across 10 states and 200+ destinations with a single Hyundai CRETA Electric vehicle.
The campaign featured 100 creators from different parts of the country who drove the vehicle through 26 cities, testing its performance across India’s diverse terrain and climate conditions. The journey began at Hyundai’s manufacturing facility in Chennai and concluded in Srinagar.
The CRETA Electric was subjected to varied driving conditions including coastal humidity, extreme heat, dense urban traffic, hilly terrain, snow, and desert environments. The campaign aimed to validate the vehicle’s technological capability, performance, and reliability in real-world Indian conditions.
Tarun Garg, Whole-Time Director and Chief Operating Officer at Hyundai Motor India Limited, said, “The ‘Test Driven By 100’ campaign stands as a powerful testimony to Hyundai’s commitment of introducing advanced, future-ready technologies for India. In today’s era, digital content and outreach have become critical for connecting with audiences, and this insight shaped our approach for this campaign. By leveraging the power of digital storytelling, we amplified the narrative of EV adoption and mobility transformation across India. During the campaign, Hyundai CRETA Electric has journeyed across multiple cities, tackling diverse terrains and weather conditions to validate India’s EV readiness in real-world scenarios. This initiative was designed to test the performance, reliability and efficiency of the Hyundai CRETA Electric through the authentic voices of India by partnering with 100 creators who captured our country’s cultural and geographical diversity through their unique perspectives.”
The digital campaign generated 526 million-plus views, 35 million-plus likes, 21,000-plus comments, and over 240,000 shares across platforms.