Maruti Suzuki India Limited on Wednesday announced a strategic vehicle financing partnership with Uttar Pradesh Gramin Bank, one of the country’s largest regional rural banks, to expand access to retail finance for its customers.
Under the memorandum of understanding (MoU), the two entities will offer financing solutions for new, pre-owned, and commercial vehicles to improve affordability and reach, particularly in rural and semi-urban markets. With this tie-up, Uttar Pradesh Gramin Bank becomes Maruti Suzuki’s 50th retail finance partner.
The collaboration will leverage the bank’s extensive customer base to cater to a wide range of Maruti Suzuki buyers, offering competitive and customised financing options tailored to different customer profiles.
The MoU was signed in the presence of Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, and Yadav S. Thakur, Chairman, Uttar Pradesh Gramin Bank, along with senior officials from both organisations.
Thakur said the association aligns with the bank’s customer-first approach and will help meet growing aspirations for vehicle ownership by providing affordable and accessible financing options in partnership with a leading automobile manufacturer.
Maruti Suzuki has been steadily expanding its financing ecosystem as part of its broader strategy to support vehicle purchases across urban, semi-urban and rural markets.
