India’s largest SUV maker in terms of revenues, Mahindra & Mahindra, has launched its all-new XUV 7XO at an introductory price of Rs 13.66 lakh to Rs 22.47 lakh ex-showrooms. This introductory price is only for the first 40,000 units, the company announced on Monday, while announcing the prices.
Available in 6 variants, the company has introduced a coast-to-coast three-screen 31.24-inch right from the first variant. The test drive starts immediately, and bookings and deliveries begin from 14th January.
The XUV 7XO includes several features that Mahindra states are first-time implementations in the Indian automotive market. The vehicle features a DAVINCI suspension system, which the company describes as a valve-based damping technology making its global debut.
All variants come equipped with coast-to-coast triple screens measuring 31.24 cm, which Mahindra claims is the first such implementation in an ICE SUV in India. The base AX variant includes this screen configuration as standard equipment.
The vehicle uses a Qualcomm Snapdragon SA8155P chipset for its ADRENOX+ system. According to Mahindra, this represents the first use of this particular chipset in an ICE vehicle in India.
Audio-visual features include a 16-speaker Harman Kardon system with Dolby Atmos and Dolby Vision integration. Mahindra states this is the first such combination in an Indian automobile.
The vehicle offers ADAS Level 2 functionality with what the company calls Dynamic Visualization, incorporating 17 driver assistance functions.
The base AX variant, priced at ₹13.66 lakh for gasoline manual transmission and ₹14.96 lakh for diesel manual, includes the coast-to-coast triple HD screens, ADRENOX system, wireless Android Auto and Apple CarPlay, Alexa with ChatGPT integration, cruise control, push button start/stop, and 75 safety features as standard equipment.
“We are introducing DAVINCI suspension system for the first time worldwide, delivering a distinctly more plush and settled ride,” said R Velusamy, President of Automotive Business at Mahindra & Mahindra Ltd. “ADRENOX+, powered by the Qualcomm Snapdragon SA8155P, marks the first introduction of this chipset in an ICE vehicle in India.”
Variant Lineup and Pricing
The XUV 7XO is available in six variants: AX, AX3, AX5, AX7, AX7T, and AX7L. Configurations include both 7-seater and 6-seater layouts depending on the variant. Automatic transmissions are available at an additional ₹1.45 lakh, while an All-Wheel Drive option adds ₹2.45 lakh.
The pricing structure is as follows: AX3 and AX5 variants are priced at ₹16.02-16.49 lakh and ₹17.52-17.99 lakh respectively. The AX7 range starts at ₹18.48 lakh, with the top-spec AX7L variant reaching ₹24.11 lakh for the automatic transmission diesel configuration.
Design
Pratap Bose, Chief Design & Creative Officer at Mahindra & Mahindra Ltd., stated: “Its exterior design exudes the trademark Mahindra authentic-SUV character of athletic presence and sophisticated refinement, with an imposing all-new grille featuring a piano black finish and jewel-like talon accents, as well as Bi-LED projector headlamps with DRLs.”
The exterior includes a full-width grille, diamond-inspired clear lens LED taillamps, R19 diamond-cut alloy wheels, and piano-black cladding. Additional features include electric smart door handles, a panoramic sunroof (marketed as Skyroof), and exposed ice-cube fog lamps with cornering lamps.
Powertrain and Performance
The XUV 7XO offers two engine options: a 2.0-liter mStallion TGDi gasoline engine and a 2.2-liter mHawk turbo-diesel engine. According to Mahindra, the petrol manual transmission variant accelerates from 0-60 km/h in under 5 seconds. Both engines can be paired with either a 6-speed manual or a 6-speed torque converter automatic transmission.
The suspension system consists of a front McPherson strut and multi-link rear independent suspension with frequency selective damping and stabilizer bars. The vehicle offers three drive modes labeled Zip, Zap, and Zoom, along with a customizable mode.
Interior
The cabin includes 6-way powered driver and co-driver seats, with the co-driver seat featuring a 4-way electric adjustment marketed as “boss mode.” Features include front and rear ventilated seats, high-density foam seating with additional padding, an Intelli Command Centre, and retractable rear sunshades. The climate control system offers dual-zone automatic operation with a quiet mode, and the vehicle has an acoustic solar windscreen.
Technology features include a 540-degree surround view camera with digital video recording, approach unlock and walk-away lock functionality, and 93 connected car features through the Adrenox app. Entertainment options consist of 49 pre-installed apps, GrooveMe functionality, and a bring-your-own-device (BYOD) feature with theatre mode.
Safety Features
The vehicle includes over 120 safety features, with 75 standard across all variants. Standard equipment includes 6 airbags, ESP with EBD, and hill descent control. Higher variants offer 7 airbags with curtain airbags extending to the third row. Mahindra states the vehicle has been engineered to target a 5-star Bharat NCAP rating.
Additional safety equipment includes Level 2 ADAS with 17 functions, ADAS visualization, driver drowsiness alert, electrochromic IRVM, memory ORVM with auto tilt for reverse, electronic parking brake with auto hold, auto-booster headlamps with high beam assist, and tire pressure monitoring with learning capability.
The XUV 7XO follows the XUV 700, which Mahindra states has had over 300,000 customers since its 2021 launch. Nalinikanth Gollagunta, CEO of the Automotive Division at Mahindra & Mahindra Ltd., stated: “The segment is evolving fast, expectations are rising and India’s appetite for advanced, high-performance SUVs has never been stronger. The XUV 7XO reflects our commitment to stay ahead of the curve by delivering a product that sets new standards in design, technology and capability.”