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German Handelsblatt: Auto industry: BMW integrates Alpina – and wants to dare to be more elegant012149

BMW bought Alpina almost four years ago. Now the brand will become part of the group – and will be developed into an elegant alternative to its own sports brand M.
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Published January 6, 2026By Handelsblatt in German Online News
Categorized as Automotive, German Press Tagged BMW, Production/Sales News

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