Mahindra & Mahindra has launched the electric version of its XUV 3XO compact SUV, priced between ₹13.89 lakh and ₹14.96 lakh ex-showroom. The company announced that deliveries will commence on February 23, 2026.
The automaker stated that the top-end electric variant is expected to be priced lower than the equivalent petrol model, with on-road costs in some states potentially matching high-end internal combustion versions after government incentives.
The XUV 3XO has demonstrated strong market performance since its launch, crossing 100,000 cumulative sales units. Mahindra described it as the fastest model in its segment to reach this milestone and indicated it may also be the quickest to achieve 200,000 units.
“With the XUV 3XO EV, we are extending an already successful brand by offering customers an electric powertrain alongside familiar design, features and performance,” said Nalinikanth Gollagunta, CEO of Mahindra’s automotive division.
The electric SUV will be available in two primary configurations. The AX5 EV variant, expected to drive majority sales volumes, features a 39.4 kWh battery pack delivering 110 kW of power and 310 Nm of torque. According to the company, this variant maintains the ride quality, handling characteristics and feature set of the petrol-powered model.
The range-topping AX7L EV includes advanced driver assistance systems, a 360-degree camera system, premium audio equipment and powered front seats. This fully-loaded variant is priced at ₹14.96 lakh ex-showroom.
Mahindra indicated that the XUV 3XO has attracted diverse buyer segments, including first-time car purchasers, urban professionals seeking additional vehicles, and customers prioritizing technology features in a compact package.
The company emphasized that the electric launch represents an expansion of powertrain options rather than a transition away from internal combustion engines. Production of the XUV 3XO EV has already begun, with deliveries scheduled to roll out progressively over the coming weeks.
The launch comes as competition intensifies in India’s compact SUV segment and electric vehicle market, with Mahindra positioning the 3XO EV as part of its strategy to offer multiple powertrain alternatives across key product lines.