German Handelsblatt: Auto industry: Porsche sales continue to collapse – lowest level since the Corona year 2020012223

Porsche Taycan GTS at the auto show in Shanghai: Things weren’t going well for the car manufacturer worldwide. Photo: REUTERS

Stuttgart. Porsche is experiencing its next low point and is suffering a massive loss in sales figures. The sports car manufacturer delivered 279,449 vehicles worldwide in 2025, as the company announced on Friday. That is ten percent less than the previous year and the lowest level since 2020.

The decline affects Porsche across the board. Every region of the world is in the red. Even during the pandemic, the sports car manufacturer did not report negative figures across the region. The only time sales fell even more recently was after the financial crisis of 2008/2009. At that time, deliveries at Porsche fell by 24 percent.

The sharpest decline in sales in 2025 was in China. Deliveries there fell by 26 percent to 41,938 vehicles. In Europe (excluding Germany), deliveries fell by 13 percent to 66,340, and in Germany by 16 percent to 29,968.

North America remains the largest sales region for Porsche with 86,229 deliveries, at the same level as the previous year. However, the high tariffs there cost a significant part of the profit.

The slump also affects almost the entire model range. Only the Porsche Macan (plus two percent to 84,328) and the 911 (plus one percent to 51,583) increased slightly. All other model series recorded declines in sales.

Electric Cayenne from 105,000 euros: Porsche wants to make up for lost ground with this model. Photo: Porsche

The Cayenne lost 21 percent to 80,886 units, the electric sports car Taycan lost 22 percent to 16,330, the outgoing 718 models were sold 18,612 times, a decline of 21 percent. The Panamera also slipped by six percent.

Porsche justifies the losses with gaps in supply

Porsche Sales Director Matthias Becker said: “This development meets our expectations.” He justified the losses with supply gaps for the Porsche 718 and the Macan combustion engine model, the persistently weaker demand for exclusive products in China and the “value-oriented supply management”.

For CEO Oliver Blume, who resigned from his position as CEO at Porsche at the turn of the year, the sales figures are likely to be a bitter farewell to his position. The 57-year-old, who has also led the Wolfsburg-based Volkswagen Group for three years, had led Porsche with record results almost continuously for years. Recently, however, the manager had to make several tough corrections at Porsche, including in the Chinese business and in the electrical strategy.

VW CEO Oliver Blume: Bitter numbers when saying goodbye as Porsche boss. Photo: REUTERS

Last fall, Porsche decided to develop new combustion engine and hybrid models because demand for pure electric vehicles was growing weaker than planned. The change in strategy resulted in billions in write-offs and severe accounting effects for Porsche, the VW Group and the investment holding company Porsche SE. The margin of the car manufacturer, otherwise known as a guarantor of profits, also fell to just 0.2 percent.

For the new CEO Michael Leiters, the numbers mean a lot of pressure right from the start. In addition to the new model strategy, the manager must above all get the sales figures in America and China for Porsche back under control.

Michael Leiters: The new Porsche boss faces major challenges. Photo: -/Porsche AG/dpa

There is also another savings program that is currently being negotiated in Zuffenhausen. Porsche is considered a premium employer, but also produces at premium costs.