Porsche sold a tenth less car in 2025. (Archive image) Photo: Rolf Vennenbernd/dpa
Stuttgart. The situation of the sports car manufacturer Porsche in China has worsened in the past year. In 2025, the Swabians sold a good 41,900 vehicles there. That was around 26 percent less than a year earlier, as the company announced in Stuttgart. This is the fourth decline in a row. For comparison: In 2021, the VW subsidiary sold almost 95,700 sports and off-road vehicles in the People’s Republic.
Porsche cited challenging market conditions and tough competition, especially for electric models, as the main reasons for the renewed decline in China. Former Porsche boss Oliver Blume emphasized several times last year that the market for luxury products in the People’s Republic had literally collapsed.
Blume did not expect any growth shortly before his departure. One of the reasons for this is the reluctance to buy among wealthy Chinese, whose money is no longer so easy due to the real estate crisis. Michael Leiters has been the new Porsche boss since the beginning of January, while Blume is concentrating on managing the parent company Volkswagen.
Minus in almost all regions of the world
But things are not going well for Porsche in the other regions of the world either: after China, the group lost the most in its home market of Germany (minus 16 percent) and in the rest of Europe (minus 13 percent). In the overseas and growth markets – including Africa, Latin America, Australia, Japan and South Korea – the Swabians also recorded a slight loss. After all: In the largest sales region, North America, the numbers are at the previous year’s level with a good 86,200 deliveries.
The bottom line is that Porsche sold a good 279,400 sports and off-road vehicles last year – a tenth less than in 2024. Almost half of the decline is due to the weakness in China. By 2024, total sales had already fallen by three percent to around 310,700.
Sales Director Matthias Becker said: “After several record years, our deliveries in 2025 are below the previous year’s level. This development corresponds to our expectations.” In addition to the weaker demand for exclusive products in China, this trend is also due, among other things, to gaps in the supply of certain models.
Macan is the front runner
The Macan compact SUV was the best-selling model last year. The VW subsidiary delivered a good 84,300 of these – an increase of two percent. More than half was the fully electric version. The classic 911 sports car increased slightly to almost 51,600 vehicles. It was said that this was a delivery record.
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All other models went downhill in 2025 – including the 718 model, the Panamera and the all-electric Taycan. There was a 21 percent drop in sales for the model with the highest deliveries to date, the SUV Cayenne. 22.2 percent of Porsche vehicles sold were purely electric vehicles. The Zuffenhausen-based company renewed several model series in 2024.
Becker: Plan volume “realistically”
With a view to the current year, Becker was reserved: Given the end of production of the 718 and the combustion engine Macan, the volume is being planned “realistically”. The models are being phased out due to cybersecurity rules, among other things. There are no direct successors. An electric Cayman and Boxster model is in development, but has been delayed. Porsche fans will probably have to wait even longer for a new combustion engine model in the Macan segment. In 2025, Porsche gradually announced that, contrary to its original plans, it would again rely more on combustion engines and postpone electric models.