Switch Mobility has appointed Sonali Singh as Head of Marketing, bringing on board a seasoned brand and marketing leader with over 15 years of experience across Tata Motors, Bosch, HCL, Panasonic and Deloitte, as the company sharpens its focus on accelerating electric mobility in mass transportation.
In her new role, Singh will spearhead brand strategy, integrated marketing, digital initiatives and public relations, working closely with the leadership team to drive market expansion and strengthen Switch Mobility’s positioning in the electric commercial vehicle space.
She joins Switch Mobility from Tata Motors, where she served as Deputy General Manager Marketing and played a pivotal role in strengthening brand positioning and brand-led marketing initiatives. Over the course of her career, she has led several industry-recognised campaigns spanning automotive, technology, electronics and professional services.
Singh is also an accomplished speaker at various industry forums. Outside of work, she is an active blogger and a fitness enthusiast with a strong interest in marathon running.
Switch Mobility is a global electric vehicle company and part of the Hinduja Group, and serves as the electric vehicle arm of Ashok Leyland. The company focuses on zero-emission commercial transportation solutions, with a strong emphasis on battery-electric buses and light commercial vehicles, and is playing an increasingly important role in shaping the electrification of public and commercial transport in India and international markets.