Eurogrip Tyres, India’s leading two and three-wheeler tyre brand from TVS Srichakra Limited, has inaugurated its 11th branded signature store in West Delhi, advancing the company’s national expansion strategy.
The retail outlet, which opened on January 29, strengthens Eurogrip’s presence in the national capital, identified as a high-potential automotive market with significant vehicle density and growing demand for quality automotive services.
“Delhi is a key market for Eurogrip, both in terms of scale and strategic importance,” said T K Ravi, Chief Operating Officer at TVS Srichakra Limited. “This store is a step forward in bringing our brand closer to consumers in New Delhi. Eurogrip’s flagship stores across India are succeeding in giving customers expert and quality service along with tyre needs.”
The new store stocks the complete range of two-wheeler tyres in various patterns and sizes, along with tubes, catering to scooters, commuter bikes, mid-range performance bikes, adventure touring bikes, and superbikes. Services offered include tyre fitment, tyre care and puncture repair, air pressure checks, and lubricant and engine oil changes. The outlet will also handle warranty-related queries.
Located in Nilothi, Vijay Laxmi Park in West Delhi, the store joins Eurogrip’s existing retail network, which currently operates in Chennai, Mysuru, Ahmedabad, Patna, Farrukhabad, Hyderabad, and Rajkot.
TVS Srichakra Limited, incorporated in 1982, is one of India’s leading manufacturers and exporters of two, three-wheeler, and off-highway tyres. The company operates under the Eurogrip, TVS Eurogrip, and TVS Tyres brand names and is part of the USD 3 billion TVS Mobility group.
Headquartered in Madurai, the company maintains manufacturing facilities in Madurai, Tamil Nadu, and Rudrapur, Uttarakhand, with a combined production capacity exceeding 3 million tyres per month. TVS Srichakra operates a design center in Milan, Italy, supporting its research and development center in Madurai, with tyres tested under Indian, European, and Japanese road conditions.
The company’s products are available in over 85 countries worldwide and maintain significant market share among original equipment manufacturers and replacement markets in India through a comprehensive network of distributors and dealers.