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Fear of the center

CEO Krüger does not like to be the center of attention – what a problem for him DER SPIEGEL 2017/19

BMW

CEO Harald Krüger embodies another type of manager: he is quiet, shy away from the big stage, takes his employees seriously. However, there are growing doubts in the Group as to whether this will be enough to meet the challenges.

Company boss Krüger: Every major event is accompanied with suspicion THOMAS DASHUBER / DER SPIEGEL

Harald Krüger has developed methods to escape the stress of manager life. As soon as he sits in the company car with his chauffeur, the BMW boss turns on relaxation music and dives into a dream world for about ten minutes. A mental trainer has initiated him into the secrets of meditation.

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THE MIRROR 19/2017

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THOMAS DASHUBER / THE MIRROR
BERNHARD LIMBERGER
ALEXANDER HASSENSTEIN / BONGARTS / GETTY IMAGES; NANCY PASTOR / POLARIS / LAIF

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Published January 1, 2017By Der Spiegel Online
Categorized as Automotive, News Site, OEMs Tagged BMW, People

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