Next change in the board of the car manufacturer: Opel Marketing Director Tina Müller leaves the company and is head of the perfume chain Douglas. Three months ago, boss Neumann resigned.
Tina Müller (archive picture)
Tuesday, 26.09.2017
09:42 clock
After boss Karl-Thomas Neumann leaves with marketing director Tina Mueller another top executive the automaker Opel, The inventor of the campaign “Umparken im Kopf” will be head of Germany’s largest perfumery chain Douglas on November 1st. “Your track record is impressive, especially with regard to the strategic development and digitization of well-known brands,” said Douglas supervisory board chief Henning Kreke. First, the “Handelsblatt” had reported on the personality.
With the departure of Müller Opel had been expected after the takeover by the French PSA group internally, especially since the campaign had earned high recognition in the marketing community. Before her trip to the car industry she had for the consumer goods manufacturer handle worked. At Douglas, she succeeds Isabelle Parize, who now wants to pursue “new entrepreneurial opportunities,” according to the company.
Mueller has from her time before Opel, the experience of 20 years in the beauty sector, the company emphasized. Her seat on the board of the pharmaceutical company Stada, which was sold to investors, was resigned from the position of the manager.
miller was switched to Opel four years ago, Her campaign had significantly improved the image of the car maker. At the same time, the team headed by CEO Karl-Thomas Neumann was unable to return to profitability. The market shares of the once most successful German manufacturer also stagnated recently at a low level.