Posted 06/19/2018 11:28:22 PM
One in five would change car by seniority and 15%, to have a new one
MADRID, Jun 19 (EUROPA PRESS) –
40% of Spanish drivers would repeat the brand of their car if a new one were compared, according to the ‘Study of Intention to buy a vehicle 2018’, prepared by Coches.net, and which shows that the Spanish show “a great loyalty “to the manufacturer of your vehicle.
The document highlights that children under 40 are the most faithful to the brand, with 44%, while 35% are undecided and 21% do not want to repeat, although the most important factor when buying a car is the price, an aspect that is repeated in all age segments.
The second most valued point by respondents highlights reliability, ahead of consumption and safety. Among those under 30 years, factors such as consumption, power and design stand out.
ANTIQUITY, MAIN REASON FOR THE CHANGE.
On the other hand, among the main reasons to change vehicles, 22% of Spaniards say that the main cause is seniority, while 15% say that their intention is to have a new car and 14% do so because kilometers that his current one has.
Thus, 73% of respondents say that they have already decided on the model they want to acquire, compared to 27% of them who still do not have it clear. 29% of them would bet on one of ‘kilometer zero’ and 24% would opt for a new one.
The study of Coches.net shows that 40% of buyers know the car they want, but has not decided exactly which, while 25% knows the brand and the model they would choose, while 20% have You decide the car you want to buy.
In this way, 36% would bet on a SUV, 24% for a utility and 18% for a family member, which, on the other hand, becomes the option most demanded by the respondents as the second car.
Given these data, the head of Institutional Marketing of Coches.net, Marcel Blanes, said that the loyalty of Spanish users to the car brand is a “very significant” aspect of his personality. “Regardless of the chosen model, consumers value the manufacturer as a sign of reliability,” he added.