“We see good opportunities for us,” says Michael Lohscheller, chairman of the board of directors.Opel, about the prospects of the brand in Africa. Now in the lap of PSA Peugeot CitroënOpel plans to start exporting cars to Tunisia and Morocco from its European plants, says Michael Lohscheller in an interview that will be published Monday, January 29 the Frankfurter Allgemeine Zeitung.
He said he was not afraid of seeing Opel sales cannibalize PSA sales in the region. “There are buyers who consciously choose a French brand and others who do the same for a German brand,” added Lohscheller, saying that Opel was on the right track in terms of cost reduction.
In August, PSA finalized the acquisition of Opel and Vauxhall, formerly European subsidiaries of General Motors, in a deal valued at € 2.2 billion.
The French group has given Opel until 2020 to return to profitability.
With Reuters