Volkswagen wants to put a billion euros into an offensive on the Indian car market. The goal is a market share of five percent by 2025, said the Czech subsidiary Skoda With. The Wolfsburg car manufacturer had given Skoda the responsibility for the Indian market.
While Skoda increased sales there by 30 percent thanks to the Skoda Rapid and the Kodiaq, VW’s overall rivals such as Ford were lagging behind and Toyota after. “In recent years, Volkswagen has struggled to achieve its growth targets in India,” admitted Skoda CEO Bernhard Maier in New Delhi.
Sporty off-road vehicle planned
The model initiative 2020 is set to start with a medium-sized sport SUVs , The investments of the Wolfsburg car manufacturer are to flow largely until 2021. The Skoda models for India are to use a variant of the modular transverse box on which, for example, the VW Polo is based.
The VW plant in Aurangabad in the west of the country will be expanded. The Skoda models for India should be built there to 90 percent, said Maier. Later, an export from India to other countries is conceivable.
Skoda’s partnership with Indian Tata Motors did not come to fruition last year. The VW brand from the Czech Republic is still open to other alliances, said Maier. There are no discussions about it at the moment.