PRESS
PROTON DEALERS SHOW CONFIDENCE IN THE FUTURE OF THE BRAND – MORE UPGRADING TO 3S AND 4S CENTRES
Posted on Jan 25, 2018
Subang Jaya, 25 January 2018 – Raring to go, PROTON recently held its second batch of the Dealers Network Upgrade
agreement signing ceremony, at the PROTON Centre of Excellence. The ceremony witnessed the signing of another five
(5) dealers upgrading to 3S and 4S respectively. This follows the signing ceremony for the earlier batch which was held
three (3) weeks ago.
The agreements were signed between Dr Ho Tuck Sum, Head of Sales and Network Planning, PROTON, with Dato’
Shamshudin Nor, Director of Pantai Bharu Corporation Sdn Bhd, Liew Vee Lee, Director of Harima Automobil (M) Sdn
Bhd, Judith Yam Siew Chu, Managing Director of Atiara Johan (M) Sdn Bhd, Mohd Nazrin Bin Mohamad Fozi, Director of
Rahman Brothers Automotive Sdn Bhd and Leong Chue Chye, Managing Director of Hoi Keen Services Sdn Bhd.
Chief Executive Officer of PROTON, Dr Li Chunrong and Deputy Chief Executive Officer of PROTON, Dato’ Radzaif
Mohamed as well as senior management members of PROTON were present to grace the occasion.
The Tiger in PROTON unleashed – ambitious, understanding, proudly moving forward
The Company is confident that it is setting the pace in the right direction. Ambitious and looking ahead, going forward with
clear understanding of what needs to be done to set itself right again, now is the perfect time for PROTON to get the
business expansion plan going.
Dr Li mentioned that, “There must be a reason why Malaysians are fascinated with the Tiger. The PROTON logo itself has
the image of a roaring Tiger. Surely it represents boldness, courage and a spirit of survival. Just like us now at this point,
taking it all in our stride, we will move ahead to ensure we continue to remain relevant and competitive in the automotive
industry, by delivering to you top of the class products, quality and services. Hence, it is only natural that our dealers have
agreed to upgrade their premises to 3S and 4S, as they believe that treating customers well with the best possible sales
and service experience is not an option – it is a must”.
“For me, the fact that we have more dealers joining in to upgrade their outlets speaks volume. This shows that there are
businessmen out there who believe in the PROTON brand and have utmost confidence that this partnership with PROTON
will elevate to greater heights and increase brand presence in the industry,” Dr Li elaborated.
Confidence in the brand
A veteran in the automotive industry, Dato’ Shamshudin Nor, Director of Pantai Bharu Corporation Sdn Bhd, who has
undeniable faith in the brand, said, “We are confident with the brand and that is why we have been in PROTON business for
the past 32 years. After my trip to Geely, we trust that PROTON – will turnaround. With the technology that Geely has, we believe we are able to compete on par, if not better, with other players in the automotive industry. The decision to upgrade
to a 3S centre is quite timely”.
On his thoughts of what keep a business sustainable and successful, Dato’ Shamshudin Nor has this to say. “It is always
about great teamwork, and the ability to work with each other’s strengths. The market is moving at a very fast pace, hence
we also need to keep up with great products in addition to excellent services, as these are what customers expect when
they walk in to a car showroom”.
For Liew Vee Lee, Director of Harima Automobil, who is upgrading to a 4S centre, “We have been a PROTON dealer since
1986. PROTON has found a good partner in Geely and this partnership will see us drive together into a better future. I am
confident that with the improvement in quality and competitive priced cars, as well as good after sales service, it is certainly
moving in the right direction”.
Mohd Nazrin Bin Mohamad Fozi of Rahman Brothers Automotive Sdn Bhd, who is upgrading to a 3S centre opines that, “I
envision that with the new set-up of PROTON outlets and the improvements that have been implemented, we will eventually
be able to increase our sales and on our way to become number one (1) again in Malaysia.”
PROTON a force to be reckoned with- developed a competitive dealer incentive support scheme
PROTON is raising its game to a different level. Plans are made to ensure that customer satisfaction remain a key priority
in its business. This effort is to ensure that PROTON dealers have a standard process for sales and services offered to all
customers.
It is making headway with the incentive programme being offered to existing dealers who wish to upgrade its status to 3S
and 4S centres, as well as to those who wish to join as new PROTON dealers. This initiative separates itself from the rest
in the automotive industry. It is now a catalyst in the market by offering dealers the best incentive support scheme.
According to Dato’ Shamshudin, “PROTON has a very attractive dealer incentive programme, and believes that the Company
is working out solid plans to ensure the changing of the facade of the building will give stronger brand presence which modern
day customers can relate to when they walk in and consider looking for a car”.
Dato’ Shamshudin added, “The current outlet area is packed with other dealer showrooms. However, our new dealer outlet
is at the front of the road, which will showcase a bigger showroom and a bigger service area. The new area will give a feel
good factor with ample parking space, so customers can come in anytime without having the hassle to look for car park,”
added Dato’ Shamshudin.
For Liew, he finds that the incentive programme is “Very encouraging to all dealers to upgrade their showroom and workshop
in order to serve as a one stop centre for our customers. Moreover it is a new concept and this serves to entice the customers
to go around our showroom and get details about a Proton car while waiting for their car to be serviced”.
Mohd Nazrin echoed the thoughts of his dealer peers. ”It is good that PROTON implements this dealership programme. It
shows that they are serious in moving forward and is serious to provide the same assistance to dealers, for the purpose of
increasing brand image to provide excellent sales and services experience”.
Check out the January sales offer
Come and visit any PROTON outlets nationwide and check out the festive promo for all Proton cars. Discounts of up to
*RM13,888 are up for grabs. Don’t miss the chance to get a brand new Proton and enjoy the New Year with comfort and
peace of mind.
