BMW has been synonymous with DriveNow’s car sharing service for several years, and today it’s cementing that commitmen. The German auto brand has taken full ownership of DriveNow by acquiring Sixt’s stake in the company. This gives BMW “all options” for mobility services in the future — it’s free to take the tech-savvy rental platform in whichever direction it likes. For now, business will continue as usual with DriveNow acting as a BMW subsidiary.
Source: BMW