Addison Lee is trying to shake off its image as a London-focused taxi service and re-establish itself as a ride-hailing app that works around the world. Today, the company announced a “digital global service” that anyone can use to book minicabs in over 100 cities worldwide. In some locations, that will mean Addison-owned vehicles, but in others your trip will be handled by one of its 5,000 affiliate partners. Addison Lee, in short, wants to be the app that lives on your home screen — a reliable and convenient alternative to Uber, Lyft and similar taxi hire services.
Source: Addison Lee