Audi introduces a new 3D web configurator

Instead of the static images used so far, customers will experience for the first time a 360-degree view of an animated vehicle in real time, directly through the Audi website.

With the new Audi Visualization Engine 3D, customers can configure their vehicle in an interactive and realistic way down to the smallest detail. They can turn on the headlights, or even open and close the doors. In mathematical terms, there are several hundred million possible models and equipment variants available. With a single click, the Audi custom configured can be placed in different environments, such as a tunnel or landscape with the field as a background. Another new feature is the ability to show details such as the finish of the decorative inserts, the parking or road lights, or the opening and closing of the hood in a convertible.
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