Indian car maker Mahindra has pushed back against Fiat Chrysler Automobiles (FCA)’s recent attempt to block Mahindra from importing the Roxor SUV to the US, claiming that FCA’s complaint is “without merit”.
FCA recently attempted to block Mahindra from importing the Roxor to the US, claiming that it copies the design of the original Willys Jeep.
The Mahindra Roxor, a two-seat all-terrain vehicle with retro Jeep styling, isn’t permitted for use on US roads, and is instead classed as a Utility Task Vehicle.
Mahindra claims that it reached a deal with FCA in 2009, that FCA would not take any action against Mahindra for the Roxor if the Indian brand used an FCA-approved grille for the car. “The Roxor uses that grille,” Mahindra said. “We are also arguing that Fiat is using the case to harm our Roxor business by creating negative publicity, damaging our reputation and our stature in the marketplace.”
“The Roxor is a vehicle that was always intended only as an off-road vehicle, does not compete with Fiat vehicles, is manufactured and assembled in the first OEM plant to be built in Michigan, USA, in the last 25 years, was the result of more than three years of research and development, and categorically rejected the notion that the Roxor was an imported low quality “knock-off” kit car.”