We’ve all heard the old chestnut about being careful what we say on social media, because once it’s posted to the Internet, it lives on in perpetuity.
Despite those warnings, people reveal an enormous amount about their lives, opinions, and preferences on sites such as Facebook and Twitter, and a Cincinnati-based startup called Spatial is mining that data for autonomous vehicle, smart city, and marketing applications.
Describing itself as “ethnography meets machine learning,” Spatial has created an artificial intelligence platform that uses location and social media data to understand how people act. The company then uses its findings to develop “personality… Read more »
Reprints | Share:
UNDERWRITERS AND PARTNERS