Seoul: Mercedes-Benz Cars procurement seeks direct contact with the trendsetters of consumer electronics with a focus on innovative ideas at the Korea Electronics Show (KES). The four-day show is the leading electronics- and IT event in Asia. Tomorrow’s technologies are presented at the KES, one would not expect in the automotive industry immediately.
Mercedes-Benz Cars Procurement and Supplier Quality already takes part for the second time at the KES with an own booth. A Mercedes-Benz CLS and a Mercedes-Benz GLC will be shown as the vehicles contain components from Korean suppliers. Supplier talks will take place during the fair to actively search for new suppliers. At the same time, trend scouts are looking for innovations for the next generation of Mercedes-Benz vehicles. Additionally, the scouts visit established Korean suppliers and start-ups spread over the country.
Korea is an important market for Mercedes-Benz. Already today Daimler works with numerous Korean suppliers, who convince with competence, top quality and an extensive experience in consumer electronics and automotive sector. Important components are for example vehicle displays, software for navigation, map data and battery cells for electric vehicles.
The traditional supplier set is changing due to digitization and electro mobility. New players, which are known from the IT or consumer electronics industry, are playing an increasingly important role in the automotive sector. Mercedes-Benz combines these trends under the CASE strategy: Connected, Autonomous, Shared & Services and Electric. To drive the change in mobility, Mercedes-Benz Cars Procurement is working closely with development and new high-tech partners to bring innovations into board the Mercedes-Benz vehicles.