VW Golf is loading
A car driver puts the charging cable in the front of a VW Golf Hybrid. Loading should be much easier with the help of the new Volkswagen subsidiary Elli.
Düsseldorf Loading an electric car is not always easy. The standards sometimes change from city to city. Sometimes there are subscription models, sometimes only selected customers can drive up to the charging station. No comparison to the classic gas station, where the same rules apply to all car drivers.
But this year, the German automakers start with her electro-offensive. BMW. Daimler and Volkswagen will increase the number of plug-in hybrids and battery-powered vehicles, step by step. In order for the conversion of the model range from combustion to electric vehicles to succeed, there must be a uniform charging infrastructure.
So that their own model offensive with the new ID electric family does not get stuck right from the start Volkswagen now its own loading company. Elli Group is the name of the new company, derived from “Electric Life” from English.
The new VW subsidiary will help future electric customers to find charging points as quickly and easily as possible. As a first step, electricity will be offered starting in February, which comes entirely from CO2-free generation. For this purpose, energy from hydroelectric power plants and wind farms should be used, which VW partly generates itself.
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The new Elli range from Volkswagen is aimed not only at its own customers and employees, but also at holders of e-vehicles from other manufacturers as well as private households and companies.
“In doing so, we are occupying a strategically relevant, highly-charged business segment that offers many opportunities for retaining existing customer groups and opening up completely new customer groups,” says Thomas Ulbrich, E-Mobility Board member at the Volkswagen brand, on the founding of Elli. The new company of the Wolfsburg car company will be based in Berlin. At the beginning, about 100 employees will work for the new daughter.
Car manufacturer: Volkswagen plans new locations for electric cars
“Elli’s mission is to help electromobility break into the mass market,” added a VW spokesman. The new subsidiary will be headed by Thorsten Nicklaß, who previously led the joint venture Digital Energy Solutions.
Elli should help in the first place at the store. For this purpose, a portfolio of new electricity tariffs, wall boxes for home use, charging stations and an energy management system based on IT will gradually be set up in the coming months.
Volkswagen wants to create a seamless charging system, which thanks to its data networking can be tied together tightly. The new offer wants to provide VW Europe-wide. Elli will also offer its services to the other brands from the VW Group.
Volkswagen sees charging possibilities at home, at work, in public spaces in cities and along the main traffic routes. Elli promises his customers that there will be enough charging everywhere. For loading along the main European highways, the VW group had already along with Daimler, BMW and Ford founded the loading company Ionity, Elli and Ionity will work together.
It is expected that by 2020 there will be a total of 400 fast charging stations along the main motorways. Loading on the way and on longer journeys must go quickly over the stage, otherwise the customers would not accept the offer.
EDISON: Ionity boss Hajesch: “Fast charging in the city is an interesting scenario”
When loading at important locations such as company parking lots or large supermarkets Elli should engage extensively. According to the company, this will first include upgrading charging points at Volkswagen’s own employee parking spaces from the current 1,000 to more than 5,000 by 2020 and equipping all 4,000 VW dealers and service partners in the EU with several charging options by 2020. Elli leads In addition, there are currently discussions about cooperations to set up charging points on customer parking lots of large chain stores.
The new subsidiary from Volkswagen also acts as an energy provider. Elli should offer exclusively clean electricity from renewable energy sources. From February on there will be this new electricity offer for the drivers of electric cars. Volkswagen promises that the electricity will be produced completely free of carbon dioxide. Later, the offer will be supplemented by a customer card, with which motorists can tap the electricity for their electric cars at charging stations.