As the National Hockey League season heats up in January, three-time Stanley Cup winner Martin Brodeur will be featured in television ads and digital shorts that highlight Enterprise’s versatile offerings, with Enterprise helping the legendary goalie with some unusual transportation needs, such as accommodating an all-goalie pee-wee hockey team, finding a vehicle through Enterprise Car Sales with an “extra cup holder” for the Stanley Cup trophy, or helping with a ride after Brodeur’s vehicle is knocked out of the game by a “high-sticking” tree.