Ford Europe “Reset” has introduced a new strategy to increase profitability and secure the future of the automaker. From all vehicles in all divisions and electrical versions are offered and low-margin vehicle types are set. That costs many jobs.
January 14, 2019, 9:30 am,
Andreas Donath
Ford Europe restructures.
(Picture: Pexels /CC0 1.0)
In addition to cars, Ford also sells commercial vehicles in Europe and plans to streamline this portfolio to achieve higher returns. Vehicle lines that are not profitable enough will be abandoned. From Fiesta to Transit, either a mild-hybrid, full-hybrid, plug-in hybrid or full battery electric option is offered, promises Ford.
Job market
CSL Behring GmbH, Marburg, Hattersheim am Main
Robert Bosch GmbH, Stuttgart
How many jobs are lost is not yet known. Details should be known by mid-2019 at the latest AutomobilWoche,
“We are taking vigorous action to change the Ford business in Europe” said Steven Armstrong, Group Vice President and President for Europe, the Middle East and Africa. “We will invest in the vehicles, services, segments and markets that best support a long-term sustainable profitable business, create value for all our stakeholders and deliver emotional vehicles to our customers.”
This is not good news for the employees: Ford wants to reduce overtime and cut costs through voluntary separations of employees in Europe.
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