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16.04.19
LADA – in search of new name
From 15 to 29 April LADA offers its website visitors and social media subscribers to take part in creation of new names for its future cars. Having followed the link, everybody will be enabled to propose names for LADA cars of different families, as well as to share their associations. Modern LADA models are given as an example, which help to generate associations, not limiting the choice of names.
The participation of people in names creation for LADA novelties is a part of Brand’s history. The name of the modern LADA bestseller, the Granta, was chosen from 60 K variants, proposed by Russian car enthusiasts. Public survey is not only about names, but also aspects of cars. LADA made internet survey before Cross lineup production, which showed that the potential buyers are positive about cars with colored interior design. More than 14 K feedbacks were received on the first day!
Marketing Director of PJSC “AVTOVAZ” Fabien Goulmy said: “The attraction of a wide range of participants in the process of name creation for future LADA will allow to check the ideas we already have, generate new thoughts, and, of course, bring together Russian car enthusiasts and the LADA brand”.
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16.04.19
LADA – in search of new name
03.04.19
A meeting to discuss the prospects of CNG market development was held at AVTOVAZ
02.04.19
LADA is the winner of the Grand Prix of “Za rulyom”
05.03.19
LADA – the new Granta is the leader in February
04.03.19
LADA cars participate in the state programs «The First car» and «The Family car»
26.02.19
LADA to conquer Moscow and St. Petersburg
08.02.19
LADA Granta – new model will teach driving
05.02.19
LADA Granta became a sales leader in January
04.02.19
LADA Vesta – Russian bestseller became more affordable
04.02.19
AVTOVAZ signed agreements with St. Petersburg Polytechnic University of Peter the Great
01.02.19
LADA – new dealership in S.Petersburg
30.01.19
LADA Vesta Sport – sales start
21.01.19
PJSC AVTOVAZ announces the signature of a Special Investment contract
10.01.19
LADA achieved exceptional success in 2018 sales
24.12.18
AVTOVAZ: Main Events of 2018
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