Kuala Lumpur, 23 April 2019 –After having previewed both cars at the recent Malaysia Autoshow, PROTON officially launched the 2019 Proton Iriz and Persona today at the Kuala Lumpur Convention Centre (KLCC).
PROTON’s B-segment hatchback and family sedan have been thoroughly revised for the 2019 model year and have revised styling, improvements to over 300 parts as well as first-in-class smart features that set them apart from their competitors.
The first B-segment cars with intelligent features
By equipping the 2019 Proton Iriz and Persona with an intelligent infotainment system, PROTON has introduced first-in-class features set to revolutionise the market segment. Available on the Premium 1.6 CVT variants of both cars, the system uses an embedded eSIM card to stay connected to the Internet. It also offers apps for music streaming, online navigation and voice recognition accessed via a 7-inch touchscreen featuring a full colour display and 16GB of internal memory. For added convenience, the system offers a mirroring function with Android smart phones.
As with PROTON’s first SUV, the Proton X70, the voice recognition app is activated via the catchphrase Hi Proton! after which, the user is able to access a range of options using voice commands. This allows drivers to keep their eyes on the road even while performing complex searches for destinations or songs, helping to ensure they are not distracted while driving. The system will also receive Over The Air (OTA) updates periodically with new apps added as and when they become available.
Restyled and improved inside and out
To set them apart from their predecessors, PROTON Design endowed the 2019 Proton Iriz and Persona with a comprehensive exterior redesign. Among the two, the changes to the Iriz are more noticeable as it includes a brand new interpretation of the Ethereal Bow front grille that debuted on the Proton X70. New front and rear bumpers, a black rear garnish, new alloy wheel design as well as a shark fin antenna mean the Iriz stands out in a crowd while its race winning heritage ensures it remains as the best handling option in the class.
The 2019 Proton Persona is styled more conservatively but also features the Ethereal Bow and Infinite Weave pattern that are new styling trademarks for PROTON. A new boot spoiler, new front and rear bumper designs and new alloy wheel designs endow the family sedan with subtly more attractive looks but don’t detract from the practical features that make it a favourite among Malaysian car buyers.
PROTON continues to lead the SUV market
The launch of the 2019 Proton Iriz and Persona are the latest highlights for PROTON this year. The first quarter was punctuated by the Company leading SUV market sales with the Proton X70. To date, more than 11,000 units have been delivered and with a healthy order book of over 25,000 bookings, the coming months will feature more Proton X70 being delivered to their owners.
The popularity of the PROTON’s first SUV has been attributed to its contemporary styling, exceptional product quality, intelligent features and value for money pricing. Malaysian car buyers have also been attracted to the high level of customer service offered thanks to the 75 3S/4S outlets the Company currently has in its network. With more such outlets set to be launched in 2019, PROTON is confident of being able to boost its CSI and SSI scores this year and to deliver a premium level of service that befits its new range of products.
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