Michelin is gaining strength in Germany by signing a stake in ATU, a German auto center brand. The operation was carried out with the partnership of the Mobivia group, which owns the network across the Rhine.
Recently greeted by President Emmanuel Macron, the Michelin group is once again illustrating by entering the capital of ATU (Auto-Teile-Unger), leader of auto-centers in Germany. The transaction amounts, according to an official statement, to 60 million euros. This minority stake of 20% is part of a strategic agreement with Mobivia, who bought the Germanic brand in December 2016.
“Mobivia, a leading automotive service provider in several European countries, has demonstrated its ability to grow and constantly improve its quality of service, while Michelin, with more than one hundred and ten years of experience in these areas, has country, is well aware of the expectations of consumers and the specific requirements of these markets, which is why we wanted to join forces to improve the consumer experience and highlight our mobility offers, “said Yves Chapot, director of lines automotive business and regions Asia, Africa, India and the Middle East.
Thanks to this transaction, Michelin intends to strengthen its positions in the German market, where it already relies on its Euromaster brand. The ATU network currently operates 577 centers in Germany as well as 25 sites in Austria and six in Switzerland.