Wrong Zetsche at the wheel
A doppelgänger of the Daimler boss at the wheel of a BMW i8.
(Photo: Screenshot Youtube)
BerlinMore than 13 years stood Dieter Zetsche at the top of Daimler, On his last day of work The veteran automanager is also considered by a competitor with a winking farewell video. On Wednesday BMW published a promotional videoin which a doppelganger of the manager with the famous mustache plays the lead role.
The wrong Zetsche, true to style in jeans and blue jacket, says goodbye to the DaimlerCentral, leaves his name tag behind. A driver drives him to his house – of course in the Mercedes S-Class. But his freedom uses the wrong Zetsche to deal with a semi-electric BMW i8 to drive out of the garage. A lettering appears: “Free at last”.
With their humorous swipes, the people of Munich are also grateful for “so many years of inspiring competition”. The answer from Daimler followed promptly: if anything, the outgoing CEO would switch to real horsepower, tweeted the communications department of Daimler – including the image of cowboys riding in the sunset.
The humorous slugfest of the two premium competitors has become a tradition. For the 100th birthday of BMW In 2016, Daimler promised all Munich employees free admission to the Daimler Museumto experience “the whole history of the automobile”. “If you arrive with a BMW, you can park for free and prominently on the hill right in front of the entrance.”
Current club events
Monday, 20.05.19, 09:30 Berlin: Change-Professional
Thursday, 23.05.19, 08:30 Munich: Handelsblatt Annual Conference “Trends in the commercial vehicle industry”
Thursday, 23.05.19, 18:30 Stuttgart: Partner event “Retail 4.0 – Trade in Transition”
Sunday, 26.05.19, 17:30 Düsseldorf: Pop-up: European elections
Monday, 03.06.19, 18:00 Munich: The Spark Inspiration
Monday, 03.06.19, 18:30 Berlin: WirtschaftsWoche club talk with Ursula von der Leyen
Even Zetsche himself had humorously staged his departure in his video message to the employees for Christmas: In a fictitious job interview he had applied for Santa Claus,
Therefore, he should also see the farewell from Munich with humor. In any case, both brands have long been more than rivals: Daimler and BMW are already cooperating in a number of areas, including mobility services, Zetsche hands over the chief position at Daimler this Wednesday with the end of the general meeting of the group to his successor Ola Källenius.
More: Daimler is facing upheaval. The stock has suffered significantly. What the outgoing CEO Zetsche expected at its last Annual General Meeting,
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