BMW and Bayern Munich – actually a dream combination. But a planned sponsorship deal failed surprisingly in May. Now demands the football club, according to a media report claims for damages.
The BMW headquarters in Munich
Saturday, 29.06.2019
20:53 clock
The automobile giant BMW should actually new strategic partner of the FC Bayern Munich become. In May, however, the deal broke surprised, Now, the German football champion demands a report by the Frankfurter Allgemeine Zeitung (FAS) according to damages in the tens of millions of dollars from the car manufacturer.
Neither the Bundesliga club nor BMW wanted to submit an opinion to the newspaper. The amount at stake should be between 10 and 20 million euros. The background of the dispute is apparently the charge of a breach of trust after the heavily funded sponsorship contract had burst.
The planned connection was close to completion and could have resulted in a participation of BMW as a new shareholder of Bayern München AG:
The speech was about a possible financial commitment of the group over many years of up to one billion euros.
By the year 2025 at the latest, the car company would have been able to get started, then the advertising agreement with the long-time FC Bayern partner Audi would have expired.
To the failure brought the business, according to FC Bayern suddenly asked by BMW demand, which had not been fulfilled. At a meeting in early May, the Munich club officials had Karl-Heinz Rummenigge and Uli Hoeness this brought to the BMW representatives, including CEO Harald Krüger. To which controversial requirement it should have acted, is so far unknown.