MG Motor India teams up with Cognizant for connected car experience

CHENNAI: IT major Cognizant said on Tuesday that it has designed and implemented a digital solution to help automotive player MG Motor deliver a seamless experience to customers of the Hector SUV — the group’s ‘connected internet car.’Cognizant’s customer experience and enterprise management solution is part of MG Motor’s integrated marketing and engagement program across multiple channels.Cognizant’s team developed the hyper-personalised digital channels that provide a quality experience for current as well as prospective customers as they interact with MG Motor India representatives throughout the pre-sales, sales and post-sales lifecycles.

Cognizant’s enterprise planning and management platform, based on SAP technology, also optimises key enterprise processes including production, sales, distribution, materials/warehouse management, and finance, the IT company said.

“Today’s digital native car buyers and drivers demand highly personalised and deeply engaging experiences,” Jayajyoti Sengupta, head of Asia-Pacific and Japan, Cognizant, said.

“In the competitive automobile industry, companies are harnessing cutting-edge digital technologies to better integrate front and back office processes and deliver meaningful experiences to their customers, while also gaining operational efficiencies that help increase speed-to-market,” he added.

“We are determined to create a customer experience outside the car that matches the deeply personal experience inside and while driving the car. We are pleased to partner with a digital technology leader like Cognizant to help us achieve this vision,” Gaurav Gupta, chief commercial officer, MG Motor India, said.

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