Maruti Suzuki Ciaz completes 5 years, 2.7 lakh units sold

NEW DELHI: Over 2.7 lakh units of Maruti Suzuki Ciaz were sold in last five years, the car manufacturers said in a regulatory filing.Maruti Suzuki in a statement said that the top-end Alpha trim contributed to more than 54 per cent of the total sales for the sedan. The Nexa Blue colour variant contributed to over 30 per cent of the total Ciaz sales.

The sedan was launched in 2014 and it competes with Honda City and Hyundai Verna. Currently, the Ciaz has 30 per cent market share in the mid-size sedan segment and 17 per cent of its total sales are attributed to the automatic variants of the car.

Shashank Srivastava, executive director (marketing & sales), Maruti Suzuki India Limited, said, “Since its launch, Ciaz has witnessed a resounding success in the highly competitive premium sedan market. Ciaz commands a 30% market share in the premium sedan segment, and has struck a chord with Indian consumers.”

He also said, “With 17% contribution of automatic variants and Smart Hybrid technology, Ciaz is the testimony of customer preference for a comfortable, spacious, technology-driven and feature-packed sedan. We thank our customers for their confidence in this premium sedan. This reinforces our commitment to bring contemporary and greener technologies for our customers.”

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