The 1800s family gets a taste of the future when the Enterprise associate has them sign for the rental with a mobile tablet to get them on their way.
Screenshot via Enterprise/YouTube.
Enterprise is putting a fictional twist on historic moments in a new ad series that spotlights Enterprise’s innovative transportation solutions and award-winning customer service.
In addition to “Midnight Ride,” the new ad spots feature Alexander Graham Bell’s first phone call and settlers traveling west on the Oregon Trail getting help from Enterprise. While the company wasn’t around until 1957, the series of revisionist historic scenarios inserts Enterprise to reinforce that “wherever transportation goes next, Enterprise will be there to pick you up.”
With a nod to the brand’s robust suite of technology platforms, mobile apps and digital solutions designed to exceed customer expectations, the Alexander Graham Bell ad features the famous inventor using his new technology to make his first call – and Enterprise is there to answer.
Enterprise’s replacement rental offering, which provides a seamless transportation solution to individuals if their everyday vehicle winds up in the repair shop, is featured in the Going West ad. A family’s wagon breaks down out west, and Enterprise shows up with a replacement wagon that’s “fully loaded.” The 1800s family gets a taste of the future when the Enterprise associate has them sign for the rental with a mobile tablet to get them on their way.
The digital series also includes several social media ads for Instagram and Facebook using the same historic scenarios that engage social fans by quizzing them on the twisted history facts. The campaign is supported on social media, YouTube, premium digital sites with interactive ad units and non-linear TV (Hulu, tubitv, PlutoTV).