It will be for Porsche not easy to transfer the myth of the sports car brand into the digital world. Next year, the Zuffenhausen companies will launch their first electric racer, the “Mission E”. Many of the digital gadgets will be perfected for Mission E until then.
Porsche is making considerable efforts for digitization. “We will significantly increase our IT budget by 150 million euros to 450 million euros a year,” says CFO Lutz Meschke, who also has IT under his wing. Just last month, the car maker had stated that investment in all e-mobility in the next five years be doubled from three to six billion euros,
Porsche makes a great deal of steam in the electrification, also because in the course of the VW-Abgasskandals the diesel as drive no big future is granted, Rather, with petrol-electric hybrid engines, the CO2 limits can be maintained relatively quickly even in the case of the large, heavy SUV, without having the problem of the poisonous nitrogen oxides of the diesel. Porsche has a relatively low proportion of diesel anyway.
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Where the digital journey is going today and above all at what speed, Porsche has now granted insight. Within just a few months, with the help of the Berlin-based start-up Xain, the sports car manufacturer was the first to succeed in fitting a Porsche Panamera with the digital security technology Blockchain. The decentralized storage technology, which plays a role above all in the financial world, finds new applications in the car.
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In the future, the smartphone should replace the car key. That alone is not new. “With Blockchain, the sensitive issue of access to the vehicle becomes safer,” says Porsche development engineer and networking specialist Oliver Döring. Thus, in this way the access authorization without security risks can be transferred to another smartphone user. Or the owner could provide a courier temporarily limited to the location of the vehicle and grant access to the trunk so he can drop a package there. Per app you can then track exactly when the trunk was opened.
The blockchain does not need a central computer, so the authorization check is six times faster than today’s technology. When the series matures, is open. “For a car to become part of a blockchain computer network, the algorithm has to be adapted,” said Xain co-founder Felix Hahmann in Stuttgart.
“It’s a bit surprising how long the importance of Blockchain for the car was not recognized in its dimension,” Porsche chief financial officer Meschke wonders. The applications are many. “We just started”.
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The blockchain should also make the indispensable for autonomous communication between the vehicles reliable and, above all, safe from hackers. And Meschke sees another important advantage: The car owner remains with the Blockchain Lord of the data and can determine who may use his data. Also, Bosch boss Volkmar Denner recently saw in an essential condition, “to reduce reservations of motorists against networking of vehicles”.
“The cars of the future will receive a completely new electronics structure,” Meschke announces. This should be developed by 2020 at the latest. The Zuffenhausenern suggests that the customers then have additional services and features already in the car, which are then unlocked on request for a fee. This could be about a tighter chassis tuning, if the Porsche driver wants to let off steam on the weekend at the Nürburgring.
The driver should then also be able to download a tutorial in which he takes a professional racer digitally to the hand, trained braking points and acceleration with him. “We already live in the world of science fiction today,” says Christian Knörle, who heads innovation management at Porsche.