- MMNA has now surpassed 100,000 sales for three straight years and is on pace for a seventh consecutive year of annual sales growth.
- 2019 remains Mitsubishi’s best calendar year-to-date sales since 2007.
- October sales of Mirage, the most fuel-efficient non-hybrid vehicle sold in America2, were up 23.4% year-over-year, and year-to-date sales are up 10.8%, continuing to defy the industry trend away from cars to CUVs.
- Mitsubishi ranked third among the most improved brands in the YouGov BrandIndex Word of Mouth: US study, which measured 1,753 brands’ conversational presence among 18-34 year olds between September 1, 2018 and August 31, 20193.
|
OCTOBER |
YTD |
|||
|
2019 |
2018 |
2019 |
2018 |
|
|
Mirage |
2135 |
1730 |
23312 |
21046 |
|
Lancer4 |
0 |
0 |
0 |
3302 |
|
Outlander Sport |
2203 |
2605 |
28353 |
34012 |
|
Outlander |
1733 |
2152 |
32204 |
32962 |
|
Outlander PHEV |
255 |
309 |
2169 |
3359 |
|
Eclipse Cross |
1046 |
1206 |
16905 |
6719 |
|
Total |
7372 |
8002 |
102943 |
101400 |
For more information on Mitsubishi Motors, please visit media.mitsubishicars.com.
1. Based on Motor Intelligence CY2017 and CY2018 Sales by Manufacturer data. Excludes premium brands.
2. Based on EPA estimated mileage rating from www.fueleconomy.gov.
3. Based on YouGov Brandindex 2019 NextGen WOM US study: https://www.brandindex.com/ranking/us/2019-wom?utm_medium=Email&utm_source=CTA_link&utm_campaign=US_2019_10_NextGen_Rankings&mkt_tok=eyJpIjoiTlRCbU1XRXpORGM1TkdReCIsInQiOiJTQjArWXdJRmtlQ0ZDRzRuM2ZoVXllM21iOGFDWlljN1d3SEVmVDJOaEpwN2JRTmZ3RGw0WW9NU3FJUjZ3WWZ2S3VDOHlHeVp5S2hLdm92VXVwdWZlQllyZ0NaNXlsK0oyTGNrQjJ2bE5Zc1pWeVJwb3hRZEF3WDFVOFFTalhnYiJ9
4. Vehicle production discontinued in 2018.
About Mitsubishi Motors North America, Inc.
Through a network of more than 360 dealer partners across the United States, Mitsubishi Motors North America, Inc. (MMNA), is responsible for the sales, research and development, marketing and customer service of Mitsubishi Motors vehicles in the U.S. 2018 marked the brand’s sixth consecutive year of sales growth.
Currently located in Cypress, California – and soon to be relocating to Franklin, Tennessee – MMNA is a part of the Renault-Nissan-Mitsubishi Alliance. Mitsubishi continues to lead the way in the development of highly efficient, affordably priced new gasoline-powered automobiles, while using its industry-leading knowledge in battery-electric vehicles to develop future EV and PHEV models.
For more information on Mitsubishi vehicles, please contact the Mitsubishi Motors News Bureau at (888) 560-6672 or visit media.mitsubishicars.com.
For more information, please contact:
Jeremy Barnes
Senior Director, Communications and Events
jeremy.barnes@na.mitsubishi-motors.com
Mobile: 714-296-1402
Scott McKee
The Brand Amp
scott@thebrandamp.com
Mobile: 949-378-8332
SOURCE Mitsubishi Motors North America, Inc.
