The highly-anticipated Tesla pickup truck will be unveiled on November 21, just a week from now. In advance of this unveiling, Tesla has filed for a trademark with some non-standard spelling. It looks like they will be stylizing the name of the truck as: “CYBRTRK.”
Tesla has already purchased the domain cybrtrk.com, which currently redirects to tesla.com. The filing was discovered by Jonathan Drake on Twitter a few days ago.
CYBRTRK is what the new @tesla Truck is going to be called and the logo for it is here #CYBRTRK pic.twitter.com/f9IMU0CO79
— Jonathan Drake (@JonathanDrake) November 11, 2019
Apparently the trademark was filed for on November 6th, the same day the unveiling date was announced.
Cybertruck unveil on Nov 21 in LA near SpaceX rocket factory
— Elon Musk (@elonmusk) November 6, 2019
Tesla CEO Elon Musk has referred to the vehicle as Cybertruck (with vowels) on numerous occasions.
Electrek’s Take:
The font pictured above and in the Tweet looks very interesting and barely legible if you don’t know what you are reading. It certainly screams Bladerunner or Alien or Cyberpunk and will be unique. It is likely that the vehicle will have other futuristic design elements.
What are your thoughts on this name/logo? Is it cyber enough for the cybrtrk? Do vowels suck or what?
FTC: We use income earning auto affiliate links. More.
Subscribe to Electrek on YouTube for exclusive videos and subscribe to the podcast.