New Delhi: Maruti Suzuki is inviting startups to participate in the third cohort of Mobility & Automobile Innovation Lab (MAIL) program, informed the company in a release. It also says that applications for the third cohort will be accepted till 30th November 2019.
As the brand further says, the MAIL initiative is to identify and bring together startups with innovative and cutting-edge solutions. It aims to collaborate with the startups for open innovation in mobility and automobile space.
Winners will get an opportunity to undertake a paid POC with Maruti Suzuki for the live use case and a possibility of real-time implementation of the solutions offered.
Commenting on the initiative, Kenichi Ayukawa, Managing Director & CEO, Maruti Suzuki India Limited, said, “The ever-evolving automobile industry comes across fresh challenges every day and the industry needs innovative ideas and pragmatic solutions to address these disruptions.”
He added, “As a key stakeholder, we are committed to nurture and promote a culture of innovation. MAIL program acts as a catalyst and provides the selected startups with a platform to translate their ideas into implementable solutions.”
He further added, “With the success of the previous cohorts, we are confident of co-creating cutting edge solutions which will disrupt the automobile and mobility space.”
The MAIL program is powered by GHV Accelerator and it caters to early-stage startups with innovative and customer-oriented solutions. Analysing the potential of the applicants, necessary support and guidance are provided for their growth as a part of a 3 month acceleration period.