A game-changing electric vehicle is set to take off in 2020 — and it’s not from Tesla (HOG, TSLA)

The LiveWire is … live! Harley-Davidson announced the motorcycle in 2014, then launched it in 2019, when deliveries commenced late in the year.

Harley-Davidson LiveWire

Harley-Davidson

LiveWire was the star of the New York Motorcycle Show in December, and the centerpiece of the Harley booth.

2019 NY Motorcycle Show

Matthew DeBord/BI

Here’s what LiveWire isn’t: A Tesla. Elon Musk’s carmaker has dominated electric-vehicle news for a decade.

Tesla Roadster

Tesla

But Musk, a one-time biker in his youth, doesn’t want to do a Teslacycle. He had some close calls when he was a teen.

Elon Musk

REUTERS/Hannibal Hanschke

Another thing the LiveWire isn’t: A throwback to Harley’s chopper era.

Harley History

Getty Images

The LiveWire also isn’t an Evel Knievel wheelie-popper.

Harley History

Getty Images

The LiveWire is the biggest electric motorcycle of all time. It has a range of 146 miles, an 85-horsepower motor, a 15.5 kilowatt-hour battery, and can be recharged either overnight on Level 2 or in about an hour on DC fast-charging.

Harley LiveWire

Electrify America

LiveWire is a strong effort to bring American leadership to electrifying the two-wheeled world.

harley-davidson livewire electric motorcycle

Reuters/Jim Young

Harley CEO Matt Levatich has made the LiveWire a cornerstone of the iconic company’s 21st-century strategy.

FILE PHOTO: Harley-Davidson CEO Matt Levatich poses for pictures during an interview at the company’s headquarter in Milwaukee, Wisconsin, U.S., February 7, 2018. REUTERS/Rajesh Kumar Singh

Thomson Reuters

Harley needs a new strategy, as the company stock endured a 40% slide over the past five years. Harley’s customer base is aging, and new riders have been hard to find.

HOG Chart

Markets Insider

Harley legendary V-Twin motor is not a factor on LiveWire.

Milwaukee-Eight V-Twin

Harley-Davidson

But the bike is still built with pride in the USA.

Harley Davidson factory

Scott Olson/Getty Images)

This ought to placate President Donald Trump, who has criticized Harley for moving some production to new markets that its want to open up, especially in Asia.

trump harley davidson

Drew Angerer/Getty Images

The brand has incredible potential in Asia; here’s a band of Chinese riders hitting the road.

China Harley Davidson National Rally motorcycle

REUTERS/Carlos Barria

LiveWire looks … impressive. And it’s priced accordingly, starting at about $30,000.

Harley LiveWire

Harley-Davidson

But the bike is still something special and has a bright future.

Harley LiveWire

Electrify America

I’ve rarely been as excited as I am about the LiveWire, which despite the naysayers marks a HUGE departure for Harley in the US, charts a brave new future for the brand at home, and suggests some interesting strategies for the rest of the world.

But more to the point, I want an electric motorcycle, perhaps foolishly, and the electric motorcycle I want is a Harley-Davidson LiveWire. This fact was brought home to me the moment I threw a leg at this year’s New York Motorcycle Show. It was like the insistent thrum of a V-Twin: want, want, want, want …

Except that it was my two-wheelin’ heart, a beatin’ a seduced rhythm.

I was already prepared to have my game changed by LiveWire, but I think that it should generate if not massive sales in 2020 then certainly buzz around electric motorcycles. Here’s what could happen.

A bunch of guys are out on a weekend ride on their beloved hogs. They stop for a break. There’s a LiveWire in the picture. Before you know it, one LiveWire adopter has become a brand ambassador for a dozen grizzled dudes in denim and black leather. 

It’s gonna be a slow build, in other words. But given the exceptionally underwhelming condition of the electric bike market now, a slow build is preferable to the alternative, which is no build.

But the endgame, versus the game-change, to me looks promising. Harley has committed, and when you’re as big as the Milwaukee legend, that matters.

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