The LiveWire is … live! Harley-Davidson announced the motorcycle in 2014, then launched it in 2019, when deliveries commenced late in the year.
Harley-Davidson
LiveWire was the star of the New York Motorcycle Show in December, and the centerpiece of the Harley booth.
Matthew DeBord/BI
Here’s what LiveWire isn’t: A Tesla. Elon Musk’s carmaker has dominated electric-vehicle news for a decade.
Tesla
But Musk, a one-time biker in his youth, doesn’t want to do a Teslacycle. He had some close calls when he was a teen.
REUTERS/Hannibal Hanschke
Another thing the LiveWire isn’t: A throwback to Harley’s chopper era.
Getty Images
The LiveWire also isn’t an Evel Knievel wheelie-popper.
Getty Images
The LiveWire is the biggest electric motorcycle of all time. It has a range of 146 miles, an 85-horsepower motor, a 15.5 kilowatt-hour battery, and can be recharged either overnight on Level 2 or in about an hour on DC fast-charging.
Electrify America
LiveWire is a strong effort to bring American leadership to electrifying the two-wheeled world.
Reuters/Jim Young
Harley CEO Matt Levatich has made the LiveWire a cornerstone of the iconic company’s 21st-century strategy.
Thomson Reuters
Harley needs a new strategy, as the company stock endured a 40% slide over the past five years. Harley’s customer base is aging, and new riders have been hard to find.
Markets Insider
Harley legendary V-Twin motor is not a factor on LiveWire.
Harley-Davidson
But the bike is still built with pride in the USA.
Scott Olson/Getty Images)
This ought to placate President Donald Trump, who has criticized Harley for moving some production to new markets that its want to open up, especially in Asia.
Drew Angerer/Getty Images
The brand has incredible potential in Asia; here’s a band of Chinese riders hitting the road.
REUTERS/Carlos Barria
LiveWire looks … impressive. And it’s priced accordingly, starting at about $30,000.
Harley-Davidson
But the bike is still something special and has a bright future.
Electrify America
I’ve rarely been as excited as I am about the LiveWire, which despite the naysayers marks a HUGE departure for Harley in the US, charts a brave new future for the brand at home, and suggests some interesting strategies for the rest of the world.
But more to the point, I want an electric motorcycle, perhaps foolishly, and the electric motorcycle I want is a Harley-Davidson LiveWire. This fact was brought home to me the moment I threw a leg at this year’s New York Motorcycle Show. It was like the insistent thrum of a V-Twin: want, want, want, want …
Except that it was my two-wheelin’ heart, a beatin’ a seduced rhythm.
I was already prepared to have my game changed by LiveWire, but I think that it should generate if not massive sales in 2020 then certainly buzz around electric motorcycles. Here’s what could happen.
A bunch of guys are out on a weekend ride on their beloved hogs. They stop for a break. There’s a LiveWire in the picture. Before you know it, one LiveWire adopter has become a brand ambassador for a dozen grizzled dudes in denim and black leather.
It’s gonna be a slow build, in other words. But given the exceptionally underwhelming condition of the electric bike market now, a slow build is preferable to the alternative, which is no build.
But the endgame, versus the game-change, to me looks promising. Harley has committed, and when you’re as big as the Milwaukee legend, that matters.