Rolls Royce no longer just for chauffeured CEOs as custom-made SUVs attract celebrities and influencers who get rich younger

  • Most Rolls-Royce owners used to be captains of industry, in their mid-fifties, and driven around by a chauffeur.
  • As a result, the average age of buyers is down 13 years on a decade ago, when Mr Müller-Ötvös became head of the BMW-owned business.
  • Named after the largest diamond ever found, the Cullinan accounted for 40 per cent of all its cars sold in 2019 – its first full year on the market.

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